Ska Brewing turned a bad hops contract into a new DIPA
Ska Brewing turned a bad five-year hops contract into BHC DIPA, brewing a new double IPA from the surplus hops and putting the contract's villain on the label.
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3,236 PUBLISHED CASES · REGULARLY UPDATEDSnowdevil built better snowboard software, then sold it as Shopify
Snowdevil built its own e-commerce software to sell snowboards, then pivoted to sell the software as Shopify after strangers asked to license it.
Read the caseSong China made legal ports worth using so merchants used them without being forced to
Song China made licensed ports worth using so merchants chose them over smuggling.
Read the caseHonda resurrected Senna's 1989 lap from telemetry data to sell its navigation app
Honda turned Ayrton Senna's 25-year-old telemetry data into a light-and-sound recreation of his fastest lap at Suzuka, making the case for its navigation app.
Read the caseSounds Right made nature a Spotify artist to fund conservation
Sounds Right credited nature as a Spotify artist, so streaming royalties automatically fund conservation.
Read the caseResearchers cut South Africa's hiring gap with a one-page reference letter
Economists cut South Africa's hiring gap by adding a one-page reference letter from a past employer.
Read the caseSouthwest Airlines studied NASCAR pit crews to fly a four-plane schedule with three planes
Southwest, short one plane and broke, cut gate turnaround to 10 min via NASCAR pit-crew style, flying a four-plane schedule with three.
Read the caseSpecsavers rickrolled UK with hearing test disguised as joke song
Specsavers rickrolled the UK with a hearing test disguised as a joke song, so listeners caught themselves mishearing every line
Read the caseStockholm turned a speed camera into a lottery
Game designer Kevin Richardson turned a Stockholm speed camera into a lottery, using speeders' fines to reward compliant drivers, cutting average speed by 22%.
Read the caseStephanie Shirley signed 'Steve' to beat sexism, built firm from overlooked women
Stephanie Shirley signed letters 'Steve' to get clients, then built her software firm from women the industry wouldn't hire.
Read the casestickK boosted goal success by letting forfeited money go to an anti-charity
stickK let people bet on goals, sending forfeited money to an organization they despise, boosting success by 15%.
Read the caseAP7's default fund beat 87% of active pension choosers
Sweden's AP7 default fund beat 87% of active choosers by giving non-choosers a low-cost index fund.
Read the caseSweden imported garbage to feed its incinerators
Swedish waste operators, facing shrinking domestic trash, imported Norway's excess waste for a fee, keeping incinerators running and earning twice.
Read the caseBridge industry made wind-tunnel testing mandatory after Tacoma Narrows collapse
After Tacoma Narrows collapsed, the bridge industry made wind-tunnel flutter testing mandatory for every major span, turning a blind spot into a routine check.
Read the caseThe Female Company bound tampons into a book to dodge luxury tax
The Female Company bound tampons into a book, legally reclassifying them from 19% luxury tax to 7% necessity tax in Germany.
Read the caseTennessee tourism board turned alt text into song lyrics
Tennessee's tourism board had Dolly Parton and others rewrite alt text as song lyrics, turning a checkbox into sought-after content.
Read the caseHomeplus turned subway walls into virtual shelves, shoppers scanned QR codes while waiting
Homeplus turned subway walls into virtual shelves; commuters scanned QR codes while waiting, lifting online sales 130%.
Read the caseTfL cut perceived bus wait with real-time arrival displays
TfL reduced perceived bus wait by showing real-time arrival times, cutting anxiety without speeding up buses.
Read the caseTimpson gave staff a £500 blank check to fix complaints
Timpson gave every shop-floor colleague a £500 blank check to resolve complaints on the spot, no manager needed.
Read the caseTiny Speck reframes failed game into Slack
The game failed; the chat tool they built to survive it was the real product. Their team couldn't ship without it — every distributed team had the same need.
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