Heineken made billboards power the bars they advertised to
Beer Power turned solar OOH into a working demo: the ad sent electricity to nearby partner bars.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDSeven-Eleven Japan cut 70 daily supplier trucks to 9 by sorting deliveries by temperature
Rival suppliers shared trucks sorted by temperature band, not by maker: 70 vehicle visits per store a day in 1974 fell to 9 by 2003, and fresh food got fresher.
Read the caseSMILES shrank a molecule to one ASCII string and became chemistry's shorthand
Weininger's 1988 line notation encoded a molecule in one ASCII string; canonical SMILES gave every structure one unique name.
Read the caseFan Zhongyan made his family charity un-spendable so it could never run out
Fan Zhongyan bought farmland as inalienable clan property, using only its rent to fund poor relatives, so the charity lasted 900 years.
Read the caseNTT and Dentsu let a ballerina with ALS dance again by decoding her brainwaves
Dentsu Lab and NTT turned an EEG headset into a stage instrument: a dancer with ALS choreographed a mixed-reality avatar live at an Amsterdam theatre.
Read the caseJim Jam Pops pinned India's cricket losses on Oreo's ads and asked them to stop
A challenger biscuit turned a fan superstition about a rival's ads into a World Cup campaign that out-talked the market leader.
Read the caseBessemer blew air through molten iron to burn out the carbon
Henry Bessemer made cheap steel by forcing air through molten pig iron, using oxygen from the air to remove carbon and keep the metal hot.
Read the caseIBM gave away the magnetic stripe and made the credit card global
IBM standardized the magnetic stripe, offered it free and unpatented, and the world's banks adopted one card format that worked everywhere.
Read the caseHP's OR stack added $117M to HPDirect.com's online revenue
HP modeled traffic drivers, purchase propensity and orders to run HPDirect.com, generating an extra $117M in revenue since 2009.
Read the caseCompaq clean-roomed IBM's BIOS and shipped the first legal IBM PC clone
Three ex-TI engineers bet total compatibility would beat IBM, spent $1 million on a clean-room BIOS, and booked a record $111 million in year one.
Read the caseRio Tinto solved decades-long open-pit mine plans with large neighborhood search
Rio Tinto's planners used large neighborhood search to crack long-term open-pit mine planning models that solvers couldn't touch — worth millions in insights.
Read the caseFujifilm outlived film's death by selling its chemistry as skincare
Fujifilm, facing film's death, re-read its film chemistry as skincare ingredients and launched Astalift.
Read the caseJSON turned two JavaScript literals into the web's data format
A text format built on just two structures — name/value pairs and ordered lists — became an Internet Standard and displaced XML across APIs.
Read the caseHeinz made a stain-proof thobe so Saudi men could eat ketchup proudly
Saudi men saw a ketchup stain on a white thobe as shame; Heinz engineered a nano-coated, washable thobe tailored by local craftsmen.
Read the caseFirefox 58 hid WebAssembly's compile time inside its download time with streaming tiers
Firefox 58 compiled WebAssembly as it downloaded: a baseline tier 10-15x faster ran code at once, then an optimizer rebuilt and hot-swapped it
Read the caseSuez Canal sold its future tolls to French small investors and lottery bondholders
Before a single ship transited, Suez raised 200m francs in shares and bonds, then lottery bonds, to dig a canal no one had used.
Read the case360i's bid-optimization suite added nearly $1 billion in revenue for paid-search clients.
Digital Nervous System merges NLP, forecasting and predictive bidding across millions of keywords — generating about $1 billion in incremental client revenue.
Read the caseSwanson turned a 260-ton turkey glut into the TV dinner and sold 10 million trays
With 260 tons of unsold Thanksgiving turkey in railcars, Swanson repacked the glut into partitioned aluminum trays and created the frozen dinner.
Read the caseFITS's 80-character headers made it astronomy's universal data format
A deliberately simple 1981 file format won IAU endorsement and still carries astronomy's data decades later.
Read the caseSimplot bet on frozen fries and won McDonald's on a handshake
Simplot froze fries, moving variable steps to one factory, and sealed McDonald's on a handshake.
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