HungerStation routed couriers through shade, not just speed
HungerStation added AI routing that treated shade as delivery infrastructure in Saudi heat.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDTata Tea sold awakening, not aroma — Jaago Re ran 13+ years of civic campaigns
In a commodity tea market, Tata Tea's Jaago Re woke India up to voting instead of boasting about taste, and stayed relevant for over a decade.
Read the caseThe Pregnant Guppy: a rebuilt airliner that flew Apollo stages in 18 hours, not weeks
NASA hauled rocket stages by barge in 18-21 days; John Conroy stretched a used Boeing 377 so one 18-hour flight replaced the ocean voyage.
Read the caseZambia swapped fertilizer depots for e-vouchers and 740,000 farmers got choice
Fixed maize packs from central depots became a voucher code redeemable at 650 private agro-dealers — and yields, dealer hiring and timeliness all moved.
Read the caseHertog Jan out-crafted Heineken and became the Netherlands' #1 beer brand
A small Limburg craft-style brewer beat the pils giants by proving craftsmanship to pils drinkers, ending Heineken's reign as the Netherlands' #1 beer.
Read the caseGM swapped gut-feel trim and price decisions for a consumer choice model
GM's VCO chose which features every trim should offer and at what price, adding $4.4 billion in lifecycle profit since 2018.
Read the caseGoogle Brain dropped recurrence so every word could attend to every word
The Transformer replaced recurrence with self-attention, training far faster and beating prior translation models on a fraction of the compute.
Read the caseHannibal escaped Fabius by luring guards with torch-lit oxen
Hannibal, trapped in a single watched pass, drove torch-lit oxen up a false ridge to lure Roman guards away, then marched his army through the unguarded exit.
Read the caseNine rival container lines signed one pledge to end the paper bill of lading by 2030
Only 1.2% of the world's 45 million bills of lading were electronic in 2021, because no line would switch alone — so nine rivals signed one dated pledge.
Read the caseRahat hid marriage-rights guides inside wedding sweet boxes and won a Spikes Bronze
In Pakistan 97% of women have no say over their marriage contract, so Rahat hid legal guides and QR codes inside the mithai boxes weddings already distribute.
Read the caseDuke found nurses bottlenecked chemotherapy, so it optimized nurse schedules.
Simulation showed nurses bottlenecked patient flow at Duke's cancer center; mixed-integer programming and simulation-optimization fixed the nurse schedule.
Read the caseIndia's Account Aggregator turned bank-statement sharing into a consent API
Eight banks holding 40% of India's accounts switched on consent-based data sharing in 2021; three years later $10 billion in loans had run through the pipe.
Read the caseMade by Dyslexia opened a free university teaching 'dyslexic thinking' to the world
DyslexicU reframes dyslexia's traits as the skills AI can't replace, taught by Branson and other famous dyslexics, distributed via TikTok in 12 languages.
Read the caseCryovac's vacuum bag turned beef from carcasses into boxes and remade meat shipping
W.R. Grace's Cryovac bag sealed meat without air, so packers shipped boxed subprimals instead of carcasses — less waste, longer shelf life, cheaper freight.
Read the caseMicrosoft Research showed scam emails' obvious flaws are a deliberate filter
Cormac Herley's economics showed absurd 419 emails repel everyone but the gullible, who reply and self-select.
Read the caseGrain-barge sailors built their own welfare fund from pooled wages
Qing grain-barge sailors, earning a tael or two a year, built their own funeral and sick-pay fund by pooling mandatory wage contributions into self-run halls.
Read the caseGoogle made AMP spread by tying a stripped HTML format to Top Stories
AMP turned page speed into a format: constrained HTML, cached delivery, and a search carousel publishers could not ignore.
Read the caseVolkswagen crashed a cinema ad the moment the audience checked their phones
OgilvyOne Beijing texted an entire cinema during a first-person driving film, making moviegoers experience a distracted-driving crash themselves.
Read the caseMozilla made Firefox fast again by transplanting Servo's Rust components, not rewriting it
Project Quantum shipped Firefox 57 with a CSS engine parallelized across cores — Rust and Servo proved the design first, then parts landed release by release
Read the caseSingapore auctions the right to own a car; the small-car bid cleared at S$133,009
Singapore caps its car fleet with a fixed quota of entitlements tendered twice a month; in September 2026 the smallest-car certificate cleared at S$133,009.
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