Flutterwave wrapped Africa's fragmented payments into one API
One API accepts cards, mobile money and bank transfers across Africa, so merchants pay like locals — $9 billion by 2021.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDPrudential's fake brand Unsuay sold superstition to get Malaysians talking about cancer
To launch cancer cover PRUcancer X, Prudential Malaysia invented Unsuay, a gag brand selling anti-bad-luck gadgets — then showed superstition can't cover you.
Read the caseDanaos routed its whole boxship fleet by revenue, not the cheapest mile
Danaos's ORISMA toolkit chooses routes and speeds to maximize fleet revenue, weighing fuel, weather and charter rates together.
Read the caseThe Fed priced its 2020 paper-market backstop as bad insurance, and that fixed it
A COVID backstop that bought commercial paper only at penalty rates and charged a fee on unused capacity — insurance priced to be refused.
Read the caseA bank made a scientifically calming pop song with BENEE for anxious teens
ASB and Youthline released 'Bagels', a chart-topping song built with neuroscientists to ease anxiety.
Read the caseRaytheon turned a radar magnetron into a home oven after it melted candy.
Percy Spencer saw a melted candy bar prove microwaves cooked food, so Raytheon sold the radar magnetron as an oven.
Read the caseCard and Krueger polled 410 fast-food joints and rewrote minimum wage lore
When New Jersey raised its wage and Pennsylvania didn't, economists surveyed 410 restaurants on both sides — employment didn't fall, and a textbook law died.
Read the caseChildren's hospitals sold homesickness-curing pasta sauce
Sydney Children's Hospitals Foundation, crowded out of disease giving, sold pasta sauce that cures homesickness at the checkout, raising $6m.
Read the casemPharma pooled independent pharmacies' buying power to cut drug prices in Africa
Managing inventory for many pharmacies at once, mPharma negotiates bulk prices and charges only for what sells.
Read the caseRoyal Jordanian's '12 things to do' listicle turns the laptop ban into free publicity
When the US barred laptops from cabins on ten Middle East routes, the airline answered with deadpan survival tips — and owned the story instead of apologising.
Read the caseBrunel switched the Great Britain to a screw propeller mid-build
Facing the largest ship ever designed, Brunel borrowed a screw steamer, ran three months of trials, and persuaded directors to drop paddle wheels for the hull.
Read the caseLuckin's backer sold old shares to Mubadala: liquidity out, control kept
A $1bn secondary sale let Centurium cash out its LPs and hand Luckin a sovereign shareholder — without issuing a single new share.
Read the caseMastercard turned Germany's bank cards into legal organ donor registrations
Germany's donor consent was buried in paperwork, so Mastercard embedded it on the debit cards people already carry; about 50% of targeted users adopted it.
Read the caseAgroFresh's SmartFresh gas blocks apples' ripening signal, keeping fruit firm for months
1-MCP gas, sold as SmartFresh, binds to apples' ethylene receptors so ripening pauses in storage; UK approval came in September 2003.
Read the caseSyngenta optimized soybean breeding with four OR tools, avoiding $287M in R&D
A pesticide company treated crop breeding like a scheduling problem: four OR tools guided each variety decision, avoiding $287M in soybean R&D cost.
Read the caseHeinz put its ad on the egg to enter Chinese kitchens
Heinz printed consumer stories on eggs, the key ingredient of tomato scrambled egg, to make its pitch unskippable in Chinese kitchens.
Read the caseRotterdam turned port paperwork into one neutral data utility for the whole port
After two failed port-wide IT projects, Rotterdam made its data utility neutral — port authority, customs and industry at one table — and the port went digital.
Read the caseMamee turned Laksa Kari noodles into a karaoke CNY blessing and won two Kancil Silvers
Mamee Chef played on 'laksa'→luck and red broth 'ong' to turn instant noodles into a personal CNY wish — a four-theme karaoke film with KOL trio DISSY.
Read the caseMathematical programming scheduled the Valley Baseball League in under a minute
Furman researchers built a revenue-maximizing 42-game schedule for an 11-team summer league, replacing dozens of hours of manual work.
Read the caseBharat QR made one printed code accept every card network, bank app and UPI in India
Rival card networks agreed to share one interoperable QR standard for India, so any shop could accept any bank's app with a single printed code.
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