Airtel replayed an unrecorded 1983 cricket innings to demo 5G
Airtel rebuilt Kapil Dev's never-filmed 175-run innings in 4K over 5G, winning a Cannes Gold Lion and six Entertainment shortlists.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDLangfuse won LLM tracing adoption by instrumenting frameworks, not replacing stacks
YC W23's Langfuse attached tracing to framework callbacks, a drop-in OpenAI SDK and self-hosting, so teams kept their stack and their data.
Read the caseBelgian youth field hockey cut travel 25% by redesigning league as incomplete round-robin
Youth hockey leagues merged into one incomplete round-robin, cutting total travel up to 25% and the dropout risk behind it.
Read the caseCounts of Champagne enforced trade deals by barring cheats from fairs
The Counts of Champagne made cheating unprofitable by barring defaulting merchants from future fairs, using access as enforcement.
Read the caseApple, Google and Microsoft made passkeys sync across devices — and platforms
The platform rivals let FIDO passkeys sync through their clouds and phones act as roaming keys, making passwordless sign-in usable for normal people.
Read the caseDove India aimed its beauty campaign at the marriage interview, not the mirror
Dove found the exact moment Indian women feel judged on looks - the arranged-marriage meeting - and cast real rejected women to confront it.
Read the caseShenzhou pulled fabric weaving inside its garment plants and outran the OEM margin trap
Shenzhou moved fabric weaving in-house, yarn to dyed shirt on one site: 15-day delivery versus two months, with net margin above 20%, higher than Nikes.
Read the caseBenban split a gigawatt solar park into 41 plots so 41 firms could build it
Egypt couldn't finance one 1.8 GW solar mega-project, so Benban was sliced into 41 plots, each bankable on its own — and built in two years.
Read the caseCarlson Rezidor set every stay-night price by model, not a rate card
Carlson's SNAP priced each hotel-night from demand forecasts, lifting RevPAR 2–2.5% in test properties.
Read the caseHaleon turned ordinary barcodes into spoken medicine labels
Haleon made packaging accessible by upgrading the barcode scanner people already used.
Read the caseUS lets developers buy wetland credits from one restored site
A developer who damages wetlands buys pre-credited restoration from one big site instead of failing at small on-site fixes.
Read the caseWWF-Korea listed endangered habitats as bookable stays on Yanolja
WWF-Korea listed endangered animals' habitats as bookable rooms on Yanolja, so booking a stay is a donation.
Read the caseiFixit pried open an FBI car tracker and published its secrets
When FBI trackers surfaced under civilians' cars, iFixit tore one apart step by step and showed exactly what was inside
Read the caseWhatsApp branded a 1cm button on the Mercedes F1 wheel and owned every radio call
While every F1 sponsor fights for the biggest logo, WhatsApp took the smallest: the steering-wheel button drivers press to talk — seen by 1.86 billion people.
Read the caseWilliam Beaty: one driver's steady gap can dissolve phantom traffic jams
An engineer read stop-and-go traffic as a wave and showed one driver can absorb it by leaving a big gap
Read the caseSchaeffler secretly locked up 36% of Continental using swaps that legally didn't count
Bearing maker Schaeffler built a 36% economic stake in Continental without triggering Germany's 3% disclosure rule — using cash-settled swaps instead of shares.
Read the caseMicrolax built a peer-to-peer toilet booking app where clean loos are scarce
The laxative brand launched BuktuPup, letting travellers rent clean home toilets via WhatsApp; rural sales surged 55% as it owned the toilet moment.
Read the caseLEGO made digital play fit inside one normal brick
LEGO's SMART Play kept the brick system intact by putting sensors, sound and rules into a 2x4 brick instead of a screen.
Read the caseUK sugar levy made brands reformulate before it even began
The 2018 UK Soft Drinks Levy was tiered by sugar and announced two years out, so most makers cut sugar to dodge it.
Read the caseBudweiser made one-second audio ads from a single note of famous songs
Budweiser made one-second ads from a single note of iconic songs, too short to skip or license, and fans guessed the track for coupons.
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