McDonald's Malaysia recruited Gen Z with a nine-part Reels drama
McDonald's made hiring feel like binge content, then moved applicants from episodes to WhatsApp.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDAmul's farmer-owned cooperative turned India into the world's biggest milk nation
From exploited 1946 Anand farmers: one vote each, dividends by milk delivered, and the Amul cooperative made India the world's top milk nation
Read the caseUniversity of Michigan's Battery Sleuth foiled car thieves via a power-outlet keypad
Instead of patching hackable wireless locks, U-M's Battery Sleuth guards the starter with a voltage fingerprint entered through the cigarette-lighter socket
Read the caseKia sold the Picanto by parking it inside El Salvador's commuter buses
Facing a sales slump, Kia turned a city bus into a rolling showroom and proved to riders that the Picanto's monthly payment was near their fare budget.
Read the casePebble's $100K Kickstarter goal drew $10.27M from 68,929 pre-order backers
For an unproven smartwatch, Pebble presold pre-orders on a public Kickstarter meter with an open SDK — a $100K goal became $10.27M from 68,929 backers
Read the caseNaver Knowledge iN: search users wrote the answers, and Naver indexed every one
With a Korean web too thin to crawl, Naver had users answer each other and turned the Q&A into a searchable database that anchored its search lead.
Read the caseKinryu Ramen turned a court-ordered dragon tail removal into Osaka's favourite story
Forced to cut its dragon sign's tail, Kinryu added a teardrop and let a neighbour's crab hold it—turning bad news into national affection.
Read the caseHyundai reused its digital-key UWB hardware as a 10cm-precision safety sensor
Instead of adding lidar, Hyundai turned the UWB radios already installed for its digital key into a blind-spot and child-detection system.
Read the caseGCash turned every sari-sari store into an ATM — and won Philippine cash
An SMS wallet from 2004 with 3M users became a super app after Ant's 2017 investment — corner-shop cash-in network, 94M users, ₱17T GTV, PH's biggest IPO.
Read the caseThe EU made USB-C win by standardizing the market, not the charger box
The EU common charger rule picked USB-C, harmonized fast charging, and let buyers skip the charger, turning scale into a standards lever.
Read the caseGrab turned six Taylor Swift nights into its campaign — and Swifties did not break Grab
Facing six Eras Tour demand spikes, Grab shipped the fixes fans needed — free shuttles, sing-for-vouchers, fare splitting — and made readiness the ads.
Read the caseSteve Peroni gave Hacker News free CV reviews and won developers' trust
A London tech recruiter reviewed developers' CVs free on Hacker News, weathered the backlash, and turned transparency into the trust his industry lacked
Read the caseYakult's 1963 'Yakult Lady' delivery network sold probiotics through trust
A doctor's 1935 probiotic drink got its engine in 1963: housewives on fixed routes delivering to neighbours — a trust network carrying two-thirds of sales
Read the caseHollywood Stock Exchange let fans trade fake shares into real box-office forecasts
A game of fake movie stocks turned 200,000 traders into a forecasting market academics found predicts box office.
Read the caseZomato Gold sold dining discounts as a subscription—26,000 members in one day
Zomato charged ₹299–999 a year for 1+1 deals at 1,200 restaurants, flipping discount spend into upfront cash.
Read the caseMechai made Thailand laugh about condoms
Mechai Viravaidya made contraception a national joke, so Thais could ask for it without shame.
Read the caseSIP styled call setup like HTTP and won VoIP signaling over H.323's complexity
SIP modeled a phone call as a text INVITE with web-style addressing; simpler and internet-native, it became the standard for VoIP and mobile signaling.
Read the caseAstro marked Merdeka with real harmony stories and won Kancil Bronze
Instead of one national ad, Astro turned three real stories of everyday unity into docustories with original songs — and won at the Kancils.
Read the caseFraunhofer billed MP3 developers in 1998; Xiph answered with free Vorbis
When Fraunhofer announced MP3 licensing fees in 1998, Chris Montgomery and Xiph built Vorbis — a patent-free codec frozen as an open format in May 2000.
Read the caseNubank's no-fee purple card rewired Brazil's banking from the app down
Frustrated by bank bureaucracy, David Vélez founded Nubank in 2013 with a no-fee app-first card — 25M customers by 2020, a $41.5B 2021 IPO
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