McDonald's Malaysia recruited Gen Z with a nine-part Reels drama
McDonald's made hiring feel like binge content, then moved applicants from episodes to WhatsApp.
Lire le casgenius.wikiUNE ARCHIVE CASESTUDIES.CHAT
De bons problèmes.
Des solutions brillantes.
Des idées ingénieuses face aux difficultés. Découvrez pourquoi elles ont fonctionné.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
Cas publiés
2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTAmul's farmer-owned cooperative turned India into the world's biggest milk nation
From exploited 1946 Anand farmers: one vote each, dividends by milk delivered, and the Amul cooperative made India the world's top milk nation
Lire le casUniversity of Michigan's Battery Sleuth foiled car thieves via a power-outlet keypad
Instead of patching hackable wireless locks, U-M's Battery Sleuth guards the starter with a voltage fingerprint entered through the cigarette-lighter socket
Lire le casKia sold the Picanto by parking it inside El Salvador's commuter buses
Facing a sales slump, Kia turned a city bus into a rolling showroom and proved to riders that the Picanto's monthly payment was near their fare budget.
Lire le casPebble's $100K Kickstarter goal drew $10.27M from 68,929 pre-order backers
For an unproven smartwatch, Pebble presold pre-orders on a public Kickstarter meter with an open SDK — a $100K goal became $10.27M from 68,929 backers
Lire le casNaver Knowledge iN: search users wrote the answers, and Naver indexed every one
With a Korean web too thin to crawl, Naver had users answer each other and turned the Q&A into a searchable database that anchored its search lead.
Lire le casKinryu Ramen turned a court-ordered dragon tail removal into Osaka's favourite story
Forced to cut its dragon sign's tail, Kinryu added a teardrop and let a neighbour's crab hold it—turning bad news into national affection.
Lire le casHyundai reused its digital-key UWB hardware as a 10cm-precision safety sensor
Instead of adding lidar, Hyundai turned the UWB radios already installed for its digital key into a blind-spot and child-detection system.
Lire le casGCash turned every sari-sari store into an ATM — and won Philippine cash
An SMS wallet from 2004 with 3M users became a super app after Ant's 2017 investment — corner-shop cash-in network, 94M users, ₱17T GTV, PH's biggest IPO.
Lire le casThe EU made USB-C win by standardizing the market, not the charger box
The EU common charger rule picked USB-C, harmonized fast charging, and let buyers skip the charger, turning scale into a standards lever.
Lire le casGrab turned six Taylor Swift nights into its campaign — and Swifties did not break Grab
Facing six Eras Tour demand spikes, Grab shipped the fixes fans needed — free shuttles, sing-for-vouchers, fare splitting — and made readiness the ads.
Lire le casSteve Peroni gave Hacker News free CV reviews and won developers' trust
A London tech recruiter reviewed developers' CVs free on Hacker News, weathered the backlash, and turned transparency into the trust his industry lacked
Lire le casYakult's 1963 'Yakult Lady' delivery network sold probiotics through trust
A doctor's 1935 probiotic drink got its engine in 1963: housewives on fixed routes delivering to neighbours — a trust network carrying two-thirds of sales
Lire le casHollywood Stock Exchange let fans trade fake shares into real box-office forecasts
A game of fake movie stocks turned 200,000 traders into a forecasting market academics found predicts box office.
Lire le casZomato Gold sold dining discounts as a subscription—26,000 members in one day
Zomato charged ₹299–999 a year for 1+1 deals at 1,200 restaurants, flipping discount spend into upfront cash.
Lire le casMechai made Thailand laugh about condoms
Mechai Viravaidya made contraception a national joke, so Thais could ask for it without shame.
Lire le casSIP styled call setup like HTTP and won VoIP signaling over H.323's complexity
SIP modeled a phone call as a text INVITE with web-style addressing; simpler and internet-native, it became the standard for VoIP and mobile signaling.
Lire le casAstro marked Merdeka with real harmony stories and won Kancil Bronze
Instead of one national ad, Astro turned three real stories of everyday unity into docustories with original songs — and won at the Kancils.
Lire le casFraunhofer billed MP3 developers in 1998; Xiph answered with free Vorbis
When Fraunhofer announced MP3 licensing fees in 1998, Chris Montgomery and Xiph built Vorbis — a patent-free codec frozen as an open format in May 2000.
Lire le casNubank's no-fee purple card rewired Brazil's banking from the app down
Frustrated by bank bureaucracy, David Vélez founded Nubank in 2013 with a no-fee app-first card — 25M customers by 2020, a $41.5B 2021 IPO
Lire le cas