McDonald's UAE built a drive-thru inside driving school to cure Gen Z anxiety
To fix UAE Gen Z's drive-thru anxiety, McDonald's built a life-size working drive-thru in the driving-school circuit and made it an official lesson.
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2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTCanadian Pacific ran its railroad on a fixed optimized schedule and cut costs by C$500M
CPR replaced tonnage-based dispatching with a model-driven scheduled railroad, cutting its cost base by more than C$500M and winning the 2003 Edelman Award.
Lire le casIMF minted $650bn of new reserves and gave every member its share by quota
In 2021 the IMF created $650bn in SDRs — reserves with no debt attached — and allocated them by quota, so all 190 members got instant liquidity.
Lire le casHome Centre told viewers to skip other brands' ads — its furniture was in the next one
Home Centre ran YouTube pre-rolls saying its furniture is in the next ad, turning rivals' productions into its own catalogue for free.
Lire le casŻabka's app pet Froggu gamified convenience shopping and lifted revenue per user
A virtual frog in the Żappka app made store purchases feed a pet; a third of 7.5M users played it in 2023.
Lire le casPrinceton's OpenWPM crawled 1M sites and quantified tracking and fingerprinting
Princeton's instrumented-browser census of 1 million sites quantified tracking, fingerprinting, and privacy tools — then released the data
Lire le casNational Car Rental ran revenue management and avoided liquidation
Facing liquidation, National priced cars like airline seats, adding $56m in first-year revenue and saving the company.
Lire le casPicnic revived the milkman: fixed-round delivery that made online grocery free
Dutch grocer Picnic ditched on-demand delivery windows for scheduled milkman-style rounds, collapsing cost-per-drop and offering free delivery.
Lire le casDentsu scanned 90% off-limits Gunkanjima into 3D data that pays for itself
HERITAGE DATABANK digitizes World Heritage sites like Gunkanjima and licenses the 3D data for games and tourism to fund preservation.
Lire le casMcDonald's Denmark renamed its menu in Counter-Strike slang
For €10,000, McDonald's made gamers the only audience that understood its ads — and reached 110 million potential impressions.
Lire le casRadix 2^51 limbs beat add-with-carry chains by deferring carries
Splitting 256-bit numbers into five 51-bit limbs keeps adds carry-free and parallel; benchmarks beat 64-bit limbs from just three additions
Lire le casAmbev re-justified every cost yearly and became the world's low-cost brewer
Zero-based budgeting made Brahma-Ambev managers defend each expense from zero every year, turning cost discipline into the company's growth engine.
Lire le casPedigree teased a mystery AI 'best friend', then revealed it matches adoptable dogs
A cryptic AI campaign took over São Paulo, then revealed Melhoramigo.ai — a chat that matches would-be owners with shelter dogs by compatibility.
Lire le casXbox turned seven Game Pass titles into audio 'field trips' that teach while you play
McCann London's Spotify journeys layer lessons from teachers and psychologists onto games like Minecraft and Sea of Thieves; two Cannes 2024 shortlists.
Lire le casEmbrapa turned Brazil's acid Cerrado into a soy superpower with lime and rhizobia
Brazil's savanna was too acidic to farm. Embrapa fixed the soil chemistry, bred tropical soybeans and gave up nitrogen fertilizer entirely.
Lire le casElgiganten let gamers buy electronics with Counter-Strike skins
GamePay converted locked in-game assets into fee-free store vouchers at DreamHack.
Lire le casMohammed Bah Abba beat desert food spoilage with two clay pots, wet sand and no power
Mohammed Bah Abba beat desert food spoilage with two clay pots, wet sand and no power.
Lire le casRogers turned its 5G towers into wildfire sensors that detect fires 16 minutes faster
AI sensors retrofitted onto rural telecom towers spot smoke, heat and chemical signs of fire in real time, alerting emergency teams up to 16 minutes sooner.
Lire le casKFC Romania turned Bucharest's subway map into a permanent drumstick ad
KFC spotted a chicken-leg shape in the Bucharest metro map and turned a public wayfinding asset into discounts, routes and cravings.
Lire le casMicah Scott replaced LELO's laggy Lyla remote with an open-source sonar controller
When LELO's Lyla was good but its remote lagged and lost range, Micah Scott sniffed the radio protocol and rebuilt the remote around an ultrasonic sensor
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