IBM predicted Wimbledon's web traffic and cut cloud-computing hours ~50%
Instead of manually scaling for tournament spikes, IBM's Predictive Cloud Computing forecasts demand and provisions automatically.
Lire le casgenius.wikiUNE ARCHIVE CASESTUDIES.CHAT
De bons problèmes.
Des solutions brillantes.
Des idées ingénieuses face aux difficultés. Découvrez pourquoi elles ont fonctionné.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
Cas publiés
2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTSTIR's Hair and Her: an art-fair protest women joined by cutting their hair
At India Art Fair 2023, FCB India and Rohit Chawla built a booth inviting women to snip a tuft of their own hair into a donation box — it filled within a day.
Lire le casItaly's volleyball league adopted a math-optimized calendar for Serie A 2016/17.
Lega Pallavolo adopted the University of Florence's mixed-integer calendar model for Serie A 2016/17 and later seasons.
Lire le casIndia moved crop-insurance claims out of insurers' hands and onto a national portal
Claims used to wait on state yield surveys; DigiClaim computes each claim on the national portal and pays straight to the farmer's bank account.
Lire le casBurberry made the trench coat a social network, not just a product page
Art of the Trench mixed curated street photography with user submissions so one coat became shareable media.
Lire le casApple turned AirPods Pro 2 into an FDA-cleared hearing aid with a software update
A free update added a Hearing Test and a clinical-grade over-the-counter Hearing Aid feature, making hearing assistance an app on earbuds people already own.
Lire le casKarpathy's char-rnn essay turned RNN theory into demos anyone could train
Character-level LSTMs generated Shakespeare, LaTeX and Linux code in the post; an MIT-licensed repo let readers retrain on their own texts.
Lire le casCathay re-flew the impossible Kai Tak landing as a live spectacle
Cathay Pacific recreated its iconic Kai Tak landing over Hong Kong as a live stadium opener, turning nostalgia into a city-wide PR win.
Lire le casBert Hubert made tracker leaks audible and a million people watched the demo
Instead of publishing log statistics, Bert Hubert's googerteller beeps with every tracker ping; the Dutch government-site demo drew a million views in a week.
Lire le casBurger King Spain ran an invisible Halloween campaign fans won by spotting
DAVID Madrid turned Halloween ad clutter into an edge: Burger King ran ads nobody could see, and fans won free food by photographing where they 'were'.
Lire le casHeracles Cement ran its whole Greek supply chain on one mathematical-programming platform.
Greece's largest cement maker built one math platform for every supply chain decision, earning savings at every level.
Lire le casSharpe's CAPM priced risk itself: beta told every asset what it should earn
Markowitz showed how to combine assets; Sharpe extended the logic to the whole market, hanging each asset's expected return on one number: beta.
Lire le casIKEA Portugal found its oldest furniture by reading hidden labels
IKEA's 20th-anniversary hunt for the oldest piece in Portugal turned ignored barcode labels into proof of durability.
Lire le casCANAL+ made one subtitle font readable for dyslexic and non-dyslexic viewers
CANAL+ solved an accessibility tradeoff by designing subtitles both groups could read together.
Lire le casOpenAI steered GPT-3 with human feedback so a tiny model beat a huge one
InstructGPT fine-tuned GPT-3 on human demonstrations and rankings, so a 1.3B model was preferred to 175B GPT-3 on following instructions.
Lire le casLangstroth built a beehive around bees' natural gap to end destructive inspections
Langstroth built a hive with frames spaced at bees' natural 6-9mm gap, so they never seal comb to walls, making inspection routine.
Lire le casLay's Vietnam made chip crunches turn YouTube captions on
Lay's trained a browser plug-in to hear crunching and automatically switch on subtitles when snacks drowned out videos.
Lire le casNetflix sold its film slate with a 'no Reza' joke and won Advertiser of the Year
Netflix turned Indonesia's in-joke — every local film stars Reza Rahadian — into a viral 'no-Reza' campaign and Advertiser of the Year.
Lire le casNortel built factory data and decision support into one system in under a year
Operations researchers designed Nortel's PCS1900 plant IT so workers see quality, inventory and cycle time live.
Lire le casLesotho sold its only surplus resource downhill and bolted a power plant to the pipes
Lesotho's 1986 treaty sells its highland water to South Africa for ~$300M a year — and the delivery tunnels power Lesotho itself.
Lire le cas