IBM predicted Wimbledon's web traffic and cut cloud-computing hours ~50%
Instead of manually scaling for tournament spikes, IBM's Predictive Cloud Computing forecasts demand and provisions automatically.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDSTIR's Hair and Her: an art-fair protest women joined by cutting their hair
At India Art Fair 2023, FCB India and Rohit Chawla built a booth inviting women to snip a tuft of their own hair into a donation box — it filled within a day.
Read the caseItaly's volleyball league adopted a math-optimized calendar for Serie A 2016/17.
Lega Pallavolo adopted the University of Florence's mixed-integer calendar model for Serie A 2016/17 and later seasons.
Read the caseIndia moved crop-insurance claims out of insurers' hands and onto a national portal
Claims used to wait on state yield surveys; DigiClaim computes each claim on the national portal and pays straight to the farmer's bank account.
Read the caseBurberry made the trench coat a social network, not just a product page
Art of the Trench mixed curated street photography with user submissions so one coat became shareable media.
Read the caseApple turned AirPods Pro 2 into an FDA-cleared hearing aid with a software update
A free update added a Hearing Test and a clinical-grade over-the-counter Hearing Aid feature, making hearing assistance an app on earbuds people already own.
Read the caseKarpathy's char-rnn essay turned RNN theory into demos anyone could train
Character-level LSTMs generated Shakespeare, LaTeX and Linux code in the post; an MIT-licensed repo let readers retrain on their own texts.
Read the caseCathay re-flew the impossible Kai Tak landing as a live spectacle
Cathay Pacific recreated its iconic Kai Tak landing over Hong Kong as a live stadium opener, turning nostalgia into a city-wide PR win.
Read the caseBert Hubert made tracker leaks audible and a million people watched the demo
Instead of publishing log statistics, Bert Hubert's googerteller beeps with every tracker ping; the Dutch government-site demo drew a million views in a week.
Read the caseBurger King Spain ran an invisible Halloween campaign fans won by spotting
DAVID Madrid turned Halloween ad clutter into an edge: Burger King ran ads nobody could see, and fans won free food by photographing where they 'were'.
Read the caseHeracles Cement ran its whole Greek supply chain on one mathematical-programming platform.
Greece's largest cement maker built one math platform for every supply chain decision, earning savings at every level.
Read the caseSharpe's CAPM priced risk itself: beta told every asset what it should earn
Markowitz showed how to combine assets; Sharpe extended the logic to the whole market, hanging each asset's expected return on one number: beta.
Read the caseIKEA Portugal found its oldest furniture by reading hidden labels
IKEA's 20th-anniversary hunt for the oldest piece in Portugal turned ignored barcode labels into proof of durability.
Read the caseCANAL+ made one subtitle font readable for dyslexic and non-dyslexic viewers
CANAL+ solved an accessibility tradeoff by designing subtitles both groups could read together.
Read the caseOpenAI steered GPT-3 with human feedback so a tiny model beat a huge one
InstructGPT fine-tuned GPT-3 on human demonstrations and rankings, so a 1.3B model was preferred to 175B GPT-3 on following instructions.
Read the caseLangstroth built a beehive around bees' natural gap to end destructive inspections
Langstroth built a hive with frames spaced at bees' natural 6-9mm gap, so they never seal comb to walls, making inspection routine.
Read the caseLay's Vietnam made chip crunches turn YouTube captions on
Lay's trained a browser plug-in to hear crunching and automatically switch on subtitles when snacks drowned out videos.
Read the caseNetflix sold its film slate with a 'no Reza' joke and won Advertiser of the Year
Netflix turned Indonesia's in-joke — every local film stars Reza Rahadian — into a viral 'no-Reza' campaign and Advertiser of the Year.
Read the caseNortel built factory data and decision support into one system in under a year
Operations researchers designed Nortel's PCS1900 plant IT so workers see quality, inventory and cycle time live.
Read the caseLesotho sold its only surplus resource downhill and bolted a power plant to the pipes
Lesotho's 1986 treaty sells its highland water to South Africa for ~$300M a year — and the delivery tunnels power Lesotho itself.
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