USB Mass Storage won by making flash look like a SCSI disk
USB Mass Storage wrapped old SCSI block commands in USB bulk transfers, so new pocket drives needed no new storage model.
Read the casegenius.wikiA CASESTUDIES.CHAT ARCHIVE
Good problems.
Brilliant solutions.
Ingenious ideas that solved difficult problems. Explore what made them work.
The full archive, in the appPublished cases
1,000 PUBLISHED CASES · REGULARLY UPDATEDUniqlo made self-checkout pleasant by tagging the product before the store
Uniqlo put RFID into every price tag, turning checkout into a basket read and inventory into one live system.
Read the caseUS apparel retailers turned barcodes into a pull signal, not just checkout speed
Quick Response linked POS scans to suppliers, so apparel could be reordered in smaller, faster batches.
Read the caseUCB turned farmers' unsold produce into bank deposits
UCB and Shwapno converted surplus vegetables into mobile savings accounts for unbanked Bangladeshi farmers.
Read the caseTyC Sports gave a two-star hotel Argentina's missing third star
Hotel La Argentina celebrated the World Cup without using match footage.
Read the caseTy-Rap replaced painful wire lacing with one pull
Thomas & Betts turned aircraft wire bundling into a self-clinching nylon strap with a ratchet and metal lock.
Read the caseTSMC made reclaimed water clean enough for advanced fabs
TSMC treated wastewater as a production input, not an environmental afterthought, so water scarcity became less of a fab bottleneck.
Read the caseTRUMPF used one MILP model to question its inherited factory network
TRUMPF modeled product reallocations across its global production network before changing factories that history had assembled piecemeal.
Read the caseToyota used off-page SEO to reclaim Saudi model nicknames
Toyota Saudi redirected nickname searches back to official pages by planting the nicknames in third-party anchor text.
Read the caseTourism Holdings scheduled 4,000 rental vehicles as one substitutable fleet
THL used VASS and D-VASS to decide when to substitute or relocate campervans across 14 Australia-New Zealand locations.
Read the caseTimestrip PLUS measured cold-chain abuse as elapsed time, not alarm
Timestrip PLUS made a carton-level label that accumulates how long a product spent above its safe temperature.
Read the caseTiger Crystal priced beer by heat: hotter days unlocked colder discounts
Tiger Crystal turned Malaysian weather into a live exchange rate: as temperature rose, beer discounts rose with it.
Read the caseTetra Pak made the package shape come from the filling motion
The first Tetra Pak carton sealed a continuous paper tube at alternating right angles, making liquid packaging reel-fed and material-light.
Read the caseTegel renamed cricket grass banks the Free Range Area
Tegel made a chicken sourcing promise tangible by rebranding where cricket fans already sprawled out.
Read the caseTarget turned stores into local fulfillment hubs instead of building from scratch
Target used existing store inventory for pickup, ship-from-store and same-day services, making its real estate the last-mile network.
Read the caseTajikistan put customs posts on one system and cut import clearance to 1-2 days
ADB-backed UIAS linked Tajik customs posts, declarations, and control data so import clearance fell from 10 days to 1-2 days.
Read the caseTafila Wind made Jordan's renewable power financeable with one bankable PPA
Jordan's first private renewable project used a 20-year offtake contract and MDB financing to turn wind from policy into a market.
Read the caseSwisscom turned moving-day mail into AI-personalized upsell postcards
Swisscom treated the first card in a new mailbox as intent data, not nostalgia.
Read the caseSweden taxed NOx, then gave the money back to the cleanest plants
Sweden made dirty boilers pay clean boilers, cutting emissions without turning the charge into a general tax.
Read the caseSurkhandarya paired new pipes with utility benchmarking
Uzbekistan's Surkhandarya project treated better water service as an operating-system upgrade, not only a construction job.
Read the case