01strategy2016
A Dogpatch complex runs a luxury art-storage service for collectors and pours the profits into below-market studios for 32 artists and 10 galleries.
Read the case ↗02engineering2022
Joining a friend's online session as the countdown hit zero, then switching to a local server, booted working couch co-op on retail Xboxes.
Read the case ↗03strategy2026
Flat-rate 'premium requests' charged a chat query and a multi-hour agent run the same; from June 2026 Copilot meters tokens at API rates.
Read the case ↗04strategy2017
Two of the smallest ACA markets required every individual plan to be sold through the exchange, leaving insurers no healthy off-exchange lake to fish in.
Read the case ↗05engineering1640–2016
No springs, rivers or lakes: Bermuda made every rooftop a catchment, with 8 gallons of tank storage required per square foot of roof.
Read the case ↗06strategy2013
A $15 slot template, Selenium upload bots and text-to-speech jackpot songs churned out Google Play apps at $211 a day — 27% ad click-through.
Read the case ↗07strategy2014-2017
Shri pipes toilet waste into a biodigester whose power pumps and filters groundwater, and selling that water at half a rupee a litre funds free toilets.
Read the case ↗08research2015
Cotton tampons soak up detergent brighteners in streams and glow under UV, replacing costly sewer cameras with a 20-pence test the public can run.
Read the case ↗09product2016
Likes had turned Instagram into a highlight reel, so Stories went above the feed, vanished in 24 hours and dropped public feedback; 100M daily users in weeks.
Read the case ↗10strategy2019-2022
Costco treats the chicken as a loss leader, then in 2019 built a Nebraska feed mill, hatchery and plant to cut the bird's own cost, saving up to 35 cents each.
Read the case ↗11product1958-1961
Hired to pitch uses for a moldable fabric, Turnbull saw that 3M's bra cup could be a face mask; the 1961 mask leaked pathogens, yet its shape inspired the N95.
Read the case ↗12engineering2020
Four one-way valves let two patients share a ventilator with separate settings, fixing the flaw of a plain Y-splitter.
Read the case ↗13finance2018–2020
Utah's state employee plan covered travel to Tijuana plus a $500 bonus for specialty drugs; it saved $225,000 from 10 patients.
Read the case ↗14marketing2020
During 2020's cinema shutdown, a $0-budget Zoom horror film hit No. 1 for a day by four-walling one small theater.
Read the case ↗15strategy1990s–2018
After guaranteed milk prices ended, direct payments for public goods kept mountain farms alive and still let Switzerland grow over half its food.
Read the case ↗16engineering4th century BC–2023
Ancient linked village reservoirs hold rain on hard rock and, per a vegetation study, keep more water in the dry season than lone tanks.
Read the case ↗17product2015–2019
Skiplagged lists tickets where the connecting city is the real destination, because competition makes the farther fare cheaper.
Read the case ↗18engineering2023–2025
Signal added a third ratchet by splitting big ML-KEM keys into erasure-coded pieces carried across messages, surviving lost packets.
Read the case ↗19engineering8th century–2022
Moorish-era channels spill spring snowmelt into porous ground, doubling aquifer recharge and releasing it downslope in summer.
Read the case ↗20research2014–2015
A free digital badge on papers with open data lifted data sharing at one journal far above comparison journals without badges.
Read the case ↗