Deere paid $305M for a sprayer that sees, then shipped it as See & Spray
Deere bought Blue River and turned computer-vision weeding into See & Spray: comparable weed control with far less herbicide.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDMcDonald's UK removed the smile from Happy Meal boxes to talk about feelings
For Mental Health Awareness Week, McDonald's erased its own 40-year-old icon so kids could learn it's OK not to be happy.
Read the caseHerrenknecht's tunnel renovation machine works around trains that never stop running
A German builder won the 2025 bauma innovation prize for a machine that enlarges century-old rail tunnels while trains keep passing on a center track.
Read the caseMaya hid a bank inside a hit song; redeeming the cash required opening an account
Ogilvy Manila released an unbranded Shanti Dope hit with cash codes hidden in its video; redemptions required the Maya app, opening over a million accounts.
Read the caseA 1931 P&G memo told each brand to act like its own business — and built brand management
Neil McElroy's three-page memo gave each P&G product a dedicated 'brand man' with full responsibility — and let brands compete with each other on purpose.
Read the caseElevator.js turned the awkward 'back to top' moment into a musical elevator ride
Tim Holman's open-source Elevator.js swapped instant back-to-top jumps for a ride with music and a ding, drawing 438 points on Hacker News
Read the caseFesto's Bionic Learning Network turns nature's designs into products and talent
The automation firm's open lab with universities builds bionic prototypes that scout tech, market the brand and recruit.
Read the caseSTARLUX turned its safety briefing into a Sorayama art film
STARLUX turned its mandatory safety briefing into a Sorayama art film, making a must-watch into a want-to-watch.
Read the caseIndia booked and certified 2 billion vaccine doses on one national platform
CoWIN ran the world's largest vaccination drive — registration, slots and QR-verifiable certificates on one cloud system — then went open source.
Read the caseAstro showed Raya as gloriously imperfect and won Malaysia's Kancil Silver
Instead of idealising Hari Raya, Astro's multi-genre film showed the real, chaotic, changing celebration — 177M impressions and a Kancil Silver.
Read the caseHard Lock Industry: the wedge nut that never loosens — from torii insight to Shinkansen
When his U-nut loosened on rock drills, Katsuhiko Wakabayashi copied the wedge joints of a shrine gate into a nut that locks under the bolt's own load.
Read the caseThe RBA pinned Australia's three-year yield at 0.25% in one announcement
In March 2020 the Reserve Bank cut the cash rate to 0.25% and announced it would buy bonds to hold the three-year yield at the same level.
Read the caseIndian Railways turned every valid train ticket into a lottery ticket
Mumbai's local trains run daily cash-prize draws on valid ticket numbers, flipping fare enforcement from punishment to possibility.
Read the caseFannie Farmer's 1896 cookbook made the level cup and spoon American cooking's standard
A school cookbook printed exact, level measures into every recipe — and taught America to cook by reproducible numbers instead of handfuls.
Read the caseNICE prices a year of healthy life so the NHS can ration
NICE values a year of perfect health, then funds any drug whose extra benefit costs under £20,000–£30,000 per such year.
Read the caseIndia's Rewa auction cut solar below grid parity by de-risking the bid
The 750 MW Rewa solar park's 2017 reverse auction hit a record Rs 2.97/unit first-year tariff — below grid parity — through auction design, not handouts.
Read the caseNiramai screens for breast cancer with body heat and AI — no radiation, no radiologist
Thermalytix reads chest heat patterns with AI: a contactless, radiation-free scan a trained technician can run in any clinic.
Read the caseHeineken shoots its ads in struggling real bars, paying them as film sets
Instead of building sets, Heineken turned its production budget into income for the bars that sell its beer.
Read the caseCampbell Soup took over refilling its retailers' warehouses and cut stock by two-thirds
Campbell asked retailers for daily stock and demand data, then ran the resupply itself: DC inventories fell 50% and fill rates rose from 98.7% to 99.5%.
Read the caseRBI kept the cheque but killed the courier: clearing by image instead of moving paper
India's cheque clearing ran on physically ferrying paper between branches; RBI truncated the cheque at the presenting bank and cleared the image.
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