Deere paid $305M for a sprayer that sees, then shipped it as See & Spray
Deere bought Blue River and turned computer-vision weeding into See & Spray: comparable weed control with far less herbicide.
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2,000 已發佈案例 · 定期更新McDonald's UK removed the smile from Happy Meal boxes to talk about feelings
For Mental Health Awareness Week, McDonald's erased its own 40-year-old icon so kids could learn it's OK not to be happy.
閱讀案例Herrenknecht's tunnel renovation machine works around trains that never stop running
A German builder won the 2025 bauma innovation prize for a machine that enlarges century-old rail tunnels while trains keep passing on a center track.
閱讀案例Maya把银行藏进一首热歌；要兑换现金，必须先开账户
马尼拉奥美发布了一首无品牌Shanti Dope热歌，视频中藏有现金码；兑换需下载Maya应用，带来超百万新账户。
閱讀案例A 1931 P&G memo told each brand to act like its own business — and built brand management
Neil McElroy's three-page memo gave each P&G product a dedicated 'brand man' with full responsibility — and let brands compete with each other on purpose.
閱讀案例Elevator.js 把尴尬的“回到顶部”变成了一场音乐电梯之旅
Tim Holman 的开源项目 Elevator.js 用音乐和叮咚声代替了瞬间跳回顶部的按钮，在 Hacker News 上获得 438 分
閱讀案例费斯托仿生学习网络：将自然设计转化为产品与人才
这家自动化公司与高校共建开放实验室，打造仿生原型，既探索技术，又营销品牌，还招揽人才。
閱讀案例STARLUX把强制安全演示交给空山基，让这段你被逼着看完的片子，成了你自己愿点开来看的片子
别把安全演示做得更清楚——把这个格式交给一位cult机器人早已成名的艺术家，让这段你被逼着看完的片子，变成你会主动重播的那一段
閱讀案例India booked and certified 2 billion vaccine doses on one national platform
CoWIN ran the world's largest vaccination drive — registration, slots and QR-verifiable certificates on one cloud system — then went open source.
閱讀案例Astro将开斋节呈现为光荣的不完美，赢得马来西亚Kancil银奖
Astro没有美化开斋节，而是通过一部多类型影片展现真实、混乱、不断变化的庆祝方式——获得1.77亿次曝光和Kancil银奖。
閱讀案例Hard Lock Industry: the wedge nut that never loosens — from torii insight to Shinkansen
When his U-nut loosened on rock drills, Katsuhiko Wakabayashi copied the wedge joints of a shrine gate into a nut that locks under the bolt's own load.
閱讀案例The RBA pinned Australia's three-year yield at 0.25% in one announcement
In March 2020 the Reserve Bank cut the cash rate to 0.25% and announced it would buy bonds to hold the three-year yield at the same level.
閱讀案例印度铁路把每张有效车票变成了彩票
孟买的城郊火车每天按有效车票号码抽现金奖，把查票罚款变成了一种期待。
閱讀案例Fannie Farmer's 1896 cookbook made the level cup and spoon American cooking's standard
A school cookbook printed exact, level measures into every recipe — and taught America to cook by reproducible numbers instead of handfuls.
閱讀案例NICE为健康的一年定价，以便NHS进行配给
NICE评估完美健康一年的价值，然后资助任何额外效益成本低于每健康年20,000-30,000英镑的药物。
閱讀案例India's Rewa auction cut solar below grid parity by de-risking the bid
The 750 MW Rewa solar park's 2017 reverse auction hit a record Rs 2.97/unit first-year tariff — below grid parity — through auction design, not handouts.
閱讀案例Niramai用体温和AI筛查乳腺癌——无辐射，无需放射科医生
Thermalytix利用AI读取胸部热模式：一种非接触、无辐射的扫描，经过培训的技术员就能在任何诊所操作。
閱讀案例Heineken shoots its ads in struggling real bars, paying them as film sets
Instead of building sets, Heineken turned its production budget into income for the bars that sell its beer.
閱讀案例Campbell Soup took over refilling its retailers' warehouses and cut stock by two-thirds
Campbell asked retailers for daily stock and demand data, then ran the resupply itself: DC inventories fell 50% and fill rates rose from 98.7% to 99.5%.
閱讀案例RBI kept the cheque but killed the courier: clearing by image instead of moving paper
India's cheque clearing ran on physically ferrying paper between branches; RBI truncated the cheque at the presenting bank and cleared the image.
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