Nintendo put a key-chip in every NES and sold the keys only with licenses
After the 1983 US game crash, Nintendo rebuilt the market by making the console itself refuse unlicensed cartridges.
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2,000 已發佈案例 · 定期更新Serasoft的横幅让印尼人刷走假发，解锁40%折扣
Serasoft的横幅显示逼真的掉发；刷走它即可解锁40%折扣，并在结账时自动应用——获得四项Citra Pariwara银奖。
閱讀案例Sony Imageworks gave away its color engine; OpenColorIO became VFX's standard
Sony Pictures Imageworks open-sourced its color management library; its config-file design made OpenColorIO the standard across VFX apps and studios.
閱讀案例BancoSol将玻利维亚的非政府组织小额贷款机构转变为吸储银行，且未丢失其使命
1992年，玻利维亚的PRODEM小额贷款机构重组为BancoSol，一家私人商业银行——吸储为增长提供资金，小额贷款使命得以保留。
閱讀案例Laopu Gold priced jewelry by the piece, not the gram, and outgrew every gold giant
A Chinese goldsmith sells fixed-price jewelry made with heritage court craft, charges far above gold value, and overtook Chow Tai Fook's market value.
閱讀案例KakaoTalk Gift let senders skip the address step — recipients fill it in, ₩1tn in 2017
Kakao put gift commerce inside its chat app and deleted the one question that killed online gifting: 'what's your address?'
閱讀案例匈牙利用分数限额算法为考生匹配大学
匈牙利集中录取按考试成绩排名考生，并给专业设定分数限额，采用稳定匹配，同分者同等对待。
閱讀案例维基百科用一个毫无实际价值的徽章留住了新编辑
维基百科与研究员Jana Gallus随机向新编辑颁发象征性徽章，留存率提升20%。
閱讀案例Sri Lanka built a free national ambulance service run like a tech company
1990 Suwa Seriya gave Sri Lanka a free island-wide ambulance service by running a government entity with private-sector agility and algorithmic dispatch.
閱讀案例It's More Fun in the Philippines: a slogan the internet rewrote and spread for free
BBDO Guerrero gave the Philippines a fill-in-the-blank slogan in 2012; netizens memed it — even satirically — and carried it further than any media buy.
閱讀案例Boston Dynamics' Stretch attacks warehousing's worst job: unloading trucks by hand
Truck unloading was the warehouse's last manual job. Boston Dynamics built Stretch to drive into any trailer and do it; DHL and NFI ordered $25M.
閱讀案例税收增量融资：用你自己的项目将会创造出的税收增长来借款
加州在1952年的发明，让城市可以借未来的房产税增长来为基础设施融资，无需投票。
閱讀案例Fingerhut 优化每位顾客的目录流，而非每次邮寄
IBM 与 Fingerhut 为每位顾客挑选最赚钱的目录顺序，取代冗余邮寄。
閱讀案例Netflix tuned its recommender on retention, not star-rating accuracy
Rating accuracy is a proxy; Netflix rebuilt its recommender around the metric a subscription actually runs on: whether members stay.
閱讀案例经济学家找到了一种无需廉价话术即可传达真实兴趣的方法
自2006年11月起，经济学博士候选人可以在面试前发送两个兴趣信号，每年约有1000名候选人使用。
閱讀案例定制研究公司通过将客户从138家削减至67家，收入翻倍
定制研究公司将客户名单从138家削减至67家，用同样的员工专注于高深度账户，收入翻了一番。
閱讀案例DVB Project: rivals signed a 1993 MoU for one open digital-TV standard that won globally
In 1993 broadcasters, CE makers and regulators signed an MoU to build digital TV together; the open DVB standards became the dominant DTV family worldwide.
閱讀案例马来西亚国油把无声的家庭牺牲变成马年电影——Kancil银奖
马来西亚国油的春节电影《留下来》把80年代送孩子给亲戚的习俗变成温情故事——在2025年Kancil奖上获得银奖。
閱讀案例Promethean Power chilled village milk with a thermal battery after solar failed
After its solar milk chiller proved too costly and mistimed, Promethean stopped making power and started storing the grid's few good hours as cold.
閱讀案例印度让数字支付在没有网络的地方也能运转
印度储备银行2022年的框架在无网络、无密码的情况下结算小额支付——每笔交易上限200卢比，后提升至500卢比，面向信号微弱的农村地区。
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