谷歌的Project Loon利用平流层风，通过改变高度来操控气球
谷歌X不是固定平台，而是让气球随风漂流，并通过高度调整来选择风向正确的气流层
閱讀案例genius.wikiCASESTUDIES.CHAT 旗下檔案
好問題，
有巧解。
探索打破常規的解法，理解它們為什麼有效。
完整檔案，盡在 App文章提供簡體中文與英文版本。以下標題與內文保留原出版語言。
已發佈案例
2,000 已發佈案例 · 定期更新Pedigree built a radio station whose target audience can't buy dog food
Colenso BBDO made K9FM, an all-day radio station programmed for home-alone dogs, and won radio's first D&AD Black Pencil in 32 years.
閱讀案例深度强化学习将联想笔记本调度从六小时缩短至30分钟
LCFC的43条笔记本生产线用深度强化学习系统取代人工调度：积压订单减少20%，履约率提升23%，规划时间缩短至30分钟。
閱讀案例Lifenet disclosed its insurance cost breakdown and shamed the giants
A startup insurer published the expense share inside every premium — rates at half the giants' — and stayed the only one still disclosing 12 years on.
閱讀案例纠正互联网：通过反馈循环修正性别偏见搜索
一个联合国支持的工具将错误、男性偏见的搜索结果反馈给搜索引擎——以国际顶级射手克里斯蒂娜·辛克莱为例，而非罗纳尔多。
閱讀案例Strava让骑行者在任何道路上发明比赛，用户创造了内容
用户创建的路段将每一段路变成排行榜竞赛，将锻炼游戏化并推动了Strava的增长。
閱讀案例杜邦的凯夫拉来自一种浑浊的液体，纺出了超强纤维。
Stephanie Kwolek将一种被同行拒绝的浑浊液晶聚合物纺成了凯夫拉，每盎司强度是钢材的五倍。
閱讀案例White Castle 当着顾客的面绞牛肉，而不是空口保证安全
把看不见时才会被怀疑的牛肉加工过程摆到明面上来卖，用“看着我们”取代“信任我们”。
閱讀案例歪门邪道的CSS：不写一行JavaScript，照样追踪点击、浏览器和字体
一个概念验证把CSS选择器变成事件信标：:hover、:checked和字体回退规则在用户操作时触发追踪请求，完全没有JavaScript可拦截
閱讀案例Google India hid a product demo inside a partition reunion and beat the 2-minute rule
Google India's 3.5-minute 'Reunion' film made Search's features the plot of an emotional story — and proved long ads work if they are worth watching.
閱讀案例Mozilla通过等待和重试将Firefox的Windows内存耗尽崩溃减少了超过70%
Firefox在Windows上最严重的崩溃是当RAM空闲时达到了提交空间限制；Mozilla选择等待并重试失败的分配，从而将OOM崩溃减少了超过70%。
閱讀案例Modigliani and Miller proved funding choices don't change a firm's value
Debt or equity shouldn't change a firm's worth in a frictionless market — and every financing trick since 1958 is a bet on which friction you can beat.
閱讀案例沃尔沃公开女性碰撞测试数据，赢得戛纳大奖
E.V.A.倡议发布沃尔沃40多年关于女性伤害的安全数据；下载量超11,000次，获戛纳大奖。
閱讀案例StockX将混乱的球鞋转售市场变成带有出价、要价和验证的交易所
实时出价-要价匹配加上实物验证，让转售者获得股票行情般的透明度，买家则获得正品保证。
閱讀案例Gabor recorded the whole wave, not a sharper image, and invented holography
Instead of fixing electron lenses, Dennis Gabor stored phase in an interference pattern and reconstructed the image later.
閱讀案例QB House 剪发十分钟，卖时间，删掉其他一切
QB House 只卖十分钟剪发，发明了空气清洗来取代洗发，价格降到 ¥1,000。
閱讀案例The grocery industry settled on one bar code in 1973 and a pack of gum rang it up first
Rival grocers agreed on one open code, chose IBM's smear-proof bar over RCA's bull's-eye, and the first scan — a 67-cent pack of gum — made every item data.
閱讀案例A hair-oil brand sold hair oil by celebrating a woman with no hair
Dabur Vatika, a hair-care brand, built its 2015 campaign around a bald cancer survivor - arguing beauty does not require hair.
閱讀案例TSMC's Burn Lin swapped a new laser for a puddle of water to keep shrinking chips
The industry planned to rebuild lithography around 157nm light; Lin showed plain water makes 193nm tools behave like 135nm ones — and 157nm quietly died.
閱讀案例Bandhan matched loans to the daily cash cycle, then became India's first MFI-bank
Chandra Shekhar Ghosh collected tiny loan repayments at borrowers' doorsteps on their own cash rhythm, building the MFI RBI made a bank.
閱讀案例