Google's Project Loon rode stratospheric winds and steered balloons by changing altitude
Instead of holding platforms in place, Google X let balloons drift on stratospheric winds and steered by altitude to catch the layer going the right way
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2,000 게시된 사례 · 정기 업데이트Pedigree built a radio station whose target audience can't buy dog food
Colenso BBDO made K9FM, an all-day radio station programmed for home-alone dogs, and won radio's first D&AD Black Pencil in 32 years.
사례 읽기Deep reinforcement learning cut Lenovo laptop scheduling from six hours to 30 minutes.
LCFC's 43 laptop lines replaced manual scheduling with a deep-RL system: backlog down 20%, fulfillment up 23%, planning time cut to 30 minutes.
사례 읽기Lifenet disclosed its insurance cost breakdown and shamed the giants
A startup insurer published the expense share inside every premium — rates at half the giants' — and stayed the only one still disclosing 12 years on.
사례 읽기Correct the Internet fixed gender-biased search results via feedback loops
A UN-backed tool fed wrong, male-biased search answers back to the engines — starting with the top international goal scorer, Christine Sinclair, not Ronaldo.
사례 읽기Strava let riders invent races on any road, and users made the content
User-created segments turned every stretch of road into a leaderboard race, gamifying workouts and growing Strava.
사례 읽기DuPont's Kevlar came from a cloudy fluid that spun into ultra-strong fiber.
Stephanie Kwolek spun a cloudy liquid-crystal polymer that rivals rejected into Kevlar, five times stronger per ounce than steel.
사례 읽기White Castle ground its beef in front of customers
White Castle ground beef in front of customers to overcome the fear of unseen processing.
사례 읽기Crooked Style Sheets tracked clicks, browsers and fonts with pure CSS and zero JavaScript
A proof of concept turned CSS selectors into event beacons: :hover, :checked and font-fallback rules fire tracking requests on user actions, with no JS to block
사례 읽기Google India hid a product demo inside a partition reunion and beat the 2-minute rule
Google India's 3.5-minute 'Reunion' film made Search's features the plot of an emotional story — and proved long ads work if they are worth watching.
사례 읽기Mozilla cut Firefox's Windows out-of-memory crashes by over 70% with wait-and-retry
Firefox's worst Windows crashes hit the commit-space limit while RAM sat free; Mozilla waited and retried failed allocations, cutting OOM crashes >70%.
사례 읽기Modigliani and Miller proved funding choices don't change a firm's value
Debt or equity shouldn't change a firm's worth in a frictionless market — and every financing trick since 1958 is a bet on which friction you can beat.
사례 읽기Volvo gave away female crash-test data and won a Grand Prix
E.V.A. Initiative published 40+ years of Volvo safety data on female injuries; 11,000+ downloads, Cannes Grand Prix.
사례 읽기StockX turned chaotic sneaker resale into an exchange with bids, asks and authentication
Live bid-ask matching plus physical verification gave resellers the transparency of a stock ticker and buyers a guarantee of authenticity.
사례 읽기Gabor recorded the whole wave, not a sharper image, and invented holography
Instead of fixing electron lenses, Dennis Gabor stored phase in an interference pattern and reconstructed the image later.
사례 읽기QB House cut the haircut to ten minutes by selling time and deleting everything else
QB House sold only the ten-minute cut, invented an air wash to delete shampoo, and cut price to ¥1,000.
사례 읽기The grocery industry settled on one bar code in 1973 and a pack of gum rang it up first
Rival grocers agreed on one open code, chose IBM's smear-proof bar over RCA's bull's-eye, and the first scan — a 67-cent pack of gum — made every item data.
사례 읽기A hair-oil brand sold hair oil by celebrating a woman with no hair
Dabur Vatika, a hair-care brand, built its 2015 campaign around a bald cancer survivor - arguing beauty does not require hair.
사례 읽기TSMC's Burn Lin swapped a new laser for a puddle of water to keep shrinking chips
The industry planned to rebuild lithography around 157nm light; Lin showed plain water makes 193nm tools behave like 135nm ones — and 157nm quietly died.
사례 읽기Bandhan matched loans to the daily cash cycle, then became India's first MFI-bank
Chandra Shekhar Ghosh collected tiny loan repayments at borrowers' doorsteps on their own cash rhythm, building the MFI RBI made a bank.
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