Toyota turned women-named streets into audio stories and won a Lynx Grand Prix
Geo-triggered audio told drivers the stories behind UAE street names — and won Dubai Lynx's Audio & Radio Grand Prix.
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2,000 게시된 사례 · 정기 업데이트Intel made USB a chipset default and killed the cable zoo.
Intel led a seven-company forum, then put USB in the standard chipset, so every new PC shipped with one universal port.
사례 읽기India stopped pricing solar by fiat and let reverse auctions cut the price below coal
India fixed the volume of solar and made developers compete on price: from a ₹17.91 benchmark and ₹10.95 bids in 2010 to ₹2.44 in 2017 — below coal.
사례 읽기Fossil fuel investors sued states under ISDS to chill climate law and won 72% of cases
Oil and gas firms bypass courts to claim compensation before private tribunals when climate rules hurt profits; the threat alone weakened France's 2040 law
사례 읽기Vaseline turned idle hand-sanitizer stands into sunscreen dispensers at building exits
Vaseline refilled idle COVID sanitizer stands with SPF50+ sunscreen, turned them to face exits, and Indonesians applied it on the way out.
사례 읽기Handu Yishe ran an apparel brand as 300 three-person groups carrying their own losses
Three people — one buyer, one page builder, one inventory owner — shared each group's profit and loss, and tiny test orders found winners at 95% sell-through.
사례 읽기Vinted made second-hand fashion free to sell — and monetized the buyer instead
In 2016, a commission nearly killed Vinted; the new CEO made selling free and charged buyers, creating Europe's top resale marketplace with €10.8B GMV by 2025.
사례 읽기IBM's 1981 tunneling microscope saw single atoms by feeling current, not light
Binnig and Rohrer dropped the lens: a one-atom tungsten tip rides above the surface and atoms read out straight from the tunneling current.
사례 읽기Kenya Power stopped raiding slum wires and out-sold the cartels on price
Nairobi's utility made legal power cheaper than stolen power, paid per verified hookup — and went from 5,000 slum connections to 150,000 in one year.
사례 읽기Latina sped up its shows 0.7% to clone ad slots for a cancer charity
Latina Televisión sped up its own shows 0.7% to free a minute for cancer charity spots in sold-out prime time.
사례 읽기PostGIS began as a native PostgreSQL type the docs didn't offer — and was open-sourced
A six-person GIS consultancy wrote the native spatial type PostgreSQL lacked and released it open source to win clients
사례 읽기Fidelity and Salomon's FIX protocol became trading's open message standard
Two rival trading firms published one simple text protocol in 1995; by 1998 electronic trading had adopted it as the industry default.
사례 읽기MGA fought gift-card Christmas with a shoppable diss track starring The Rizzler
Instead of a toy catalogue, MGA released a music video dissing gift cards—and toys sold out within 24 hours.
사례 읽기Cadotte's FilmTec membrane grew its salt-blocking skin at the meeting point of two liquids
RO membranes forced a choice between flux and salt rejection. FilmTec grew an ultrathin crosslinked polyamide skin in place on a cheap porous support.
사례 읽기BharatQR made rival card networks share one QR code for small merchants
NPCI, Visa and Mastercard agreed on a single printed QR so any shop could take any card without a terminal — interoperability by agreement.
사례 읽기Flipkart split itself in two to take foreign money under India's FDI ban
Banned from inventory e-commerce with foreign funds, Flipkart became a wholesaler on paper while front-end WS Retail sold to shoppers.
사례 읽기Bulgaria named a street after an organ donor and reignited a stalled debate
A €50 symbolic gesture — the world's first street named for a donor — earned €500K in media and revived the transplant agency.
사례 읽기Apna let blue-collar workers build the networks and employers came to them
Job boards sold access to employers; Apna gave India's blue-collar workers their own professional communities and made 150,000 employers come looking.
사례 읽기Baemin digitized Korea's restaurant flyers — and won delivery on experience, not subsidies
Baemin (2010) digitized Korea's restaurant flyers in the phone-order era, won delivery with UX and own logistics rather than burn, and reached ₩5.28T revenue
사례 읽기MarginLab's daily Claude Code benchmarks made degradation measurable
After Anthropic admitted its evals missed outages, Margin Eval benchmarked the real Claude Code CLI daily and published statistically honest pass rates.
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