Con Edison predicted cable failures, so repairs targeted the manholes that would fail.
MIT/Columbia models rank every NYC manhole's vulnerability; a blind Bronx test caught 44% of events, and repairs to the top 5,000 cut vulnerability 25%.
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2,000 게시된 사례 · 정기 업데이트Bank Jago turned Ramadan's closed-warteg curtains into ad space for local sellers
Ramadan 2026: Bank Jago turned the curtains of shuttered food stalls into Rp 33,000 ad slots for local sellers, paid via its shared-pocket feature.
사례 읽기Lay's made chips water-positive by reclaiming the steam from frying
Lay's captures the ~80% of potato water that evaporates during frying, condenses it, and reuses it as manufacturing water — a chip that waters itself.
사례 읽기Indonesia let villages spend aid freely, then added a bonus that made it faster
Village-controlled aid improved Indonesia's health and education; adding a 20% performance bonus sped the gains without gaming or rich-village capture.
사례 읽기easypaisa turned its billboards into insurance for the workers who hang them
Each easypaisa billboard carried medical and life cover for its installer; 3,000+ workers insured, a Dubai Lynx 2025 Healthcare Grand Prix.
사례 읽기Dentsu's Phantom Snack serves the crunch of chips with zero calories
Jaw-tracking cameras and bone-conduction headphones recreate the crunch and flavor of snacks, so the craving for texture is satisfied without eating.
사례 읽기Dewar put a vacuum between two walls to block heat
James Dewar kept a chamber cold by evacuating the air between two nested walls, so there was nothing to conduct heat.
사례 읽기UK Air Ministry fooled German bombers with fake burning cities
The UK Air Ministry built fake burning cities near real ones so German bombers dropped on grass instead of factories.
사례 읽기sonnen pooled thousands of home batteries into one virtual power plant for the grid
Homeowners with solar and a sonnen battery share power within a community — and the same batteries earn money balancing the German grid.
사례 읽기SBS aired a 60-second ad that no other network could broadcast
For its 50th year, Australia's multicultural broadcaster made the argument literal: a 60-second ad built from content only SBS has — so only SBS could air it.
사례 읽기APL's 1984 StackTrain doubled container capacity per railcar
After pioneering dedicated intermodal trains in 1979, APL redesigned rail wagons to stack containers two high — StackTrain, 1984, halving rail cost per box.
사례 읽기PM SVANidhi built street vendors a credit ladder that turns repayment into credit history
India gave pandemic-hit street vendors tiny collateral-free loans where repaying on time unlocks a bigger tranche — and digital payments earn cashback.
사례 읽기Nissan #SheDrives gave Saudi women their first lesson and won the Effie MENA Grand Prix
After the decree, Nissan staged a real driving school where the learners' male relatives surprised them as instructors.
사례 읽기Peek turned smartphones into eye clinics to screen children where no optician exists
A clip-on lens and an app let community workers photograph retinas and run vision tests, then route referrals by text.
사례 읽기MIT generated plausible extreme events without extreme-event data
Extreme Event Aware (η-learning) uses point statistics and spatial maps to generate plausible worst-case storms, floods, and wildfires from ordinary records.
사례 읽기FANCL advertises a band's vacation: each member got a rest letter from their skin analysis
A spokesband's enforced break looked like lost media. FANCL wrote each member a rest letter from their real skin analysis — caring did the ad
사례 읽기Hello Tractor lets small farms hire an idle tractor by phone, Uber-style
An app plus local agents connect tractor owners with small farms; a World Development study documents the cost cuts.
사례 읽기Pizza Hut took pizza orders over Warzone's new proximity chat within days of launch
When Warzone added proximity voice chat, Pizza Hut Australia put delivery people inside the map, and players hunted them down and shouted orders.
사례 읽기Facebook's Hack gave PHP optional static typing without a rewrite
Facebook made PHP gradually typed through Hack, a compatible superset, and migrated nearly its whole codebase within a year, one file at a time.
사례 읽기RBI let banks trade their farm-lending quotas, so the mandate stopped blocking credit
India's central bank turned a rigid 40% priority-sector lending quota into a market: banks that over-lend to farmers sell certificates to banks that fall short.
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