MIT's Kerberos let a user authenticate once and get access everywhere
Kerberos used a ticket from a trusted server so a user proved identity once, without ever sending a password across the network.
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2,000 게시된 사례 · 정기 업데이트McDonald's Philippines turned gamers' hunt for lookalike food into free media
Leo Burnett made gamers hunt McDonald's 'food-alikes' in 350+ titles and trade screenshots for meals — 27M gamers reached, zero sponsorship spend.
사례 읽기Whitcomb's area rule pinched the fuselage and jets stopped fighting the sound barrier
The F-102 had a design speed of Mach 1.2 but could not reach Mach 1. Waist the fuselage where the wings join and the drag peak drops — no new engine.
사례 읽기Markowitz's 1952 paper turned portfolio risk into a solvable equation
Investors knew not to put eggs in one basket; Markowitz showed which basket mattered — each asset's risk is its contribution to the whole.
사례 읽기Claritin fought pollen by planting female trees
Male trees make pollen, so Claritin funded female-tree planting with the Arbor Day Foundation; 200,000+ trees later, searches for Claritin rose 255%.
사례 읽기Rip Curl turned surf-watch data into the world's first virtual surf contest
Every logged surf on a Rip Curl GPS watch became a contest entry scored by algorithm; the Virtual Pro is now an annual fixture sponsors pay for.
사례 읽기Massachusetts built the insurance exchange that became the ACA
A public Connector pooled individual buyers, subsidized plans and an individual mandate to cut the uninsured rate almost in half.
사례 읽기Eratosthenes measured Earth's size from two shadows
Eratosthenes measured Earth's circumference by comparing a shadow in Alexandria to a shadowless well in Syene at the same moment.
사례 읽기Carmen Castrejon's CD-and-pencil mirror turned a laptop webcam into a document camera
With no document camera on hand, Castrejon angled a CD as a mirror so her laptop webcam showed handwriting; the post drew 24,000+ shares
사례 읽기Henlo's anatomical posters against imported dog breeds won two Grand Prix at Abby 2025
Henlo attacked status-seekers who buy Siberian Huskies in India's heat with vintage anatomical posters — and won two Abbys.
사례 읽기Calbee banks Hokkaido's potato crop in chilled warehouses so chips fry white until June
Chips sell all year but Hokkaido harvests once, so Calbee Potato warehouses 38,000 tons near 10°C and holds sugar low — keeping fries white into spring.
사례 읽기Eko turned Delhi's corner shops into SBI bank counters with nothing but phones
Eko made grocery stores SBI's tellers: migrant workers opened accounts in 10 minutes and deposited Rs 5 at a time through a shopkeeper's mobile phone.
사례 읽기mycar built a free tool that translates car jargon into plain English
Australia's mycar offers Auto-Translate, a utility that turns confusing car terminology into simple, funny analogies.
사례 읽기LEGO Ideas turns fans' set designs into official products via 10,000 votes
Fans submit LEGO set designs; 10,000 community supporters send a build to the review board, and approved fan designers earn royalties on every sold set.
사례 읽기SAT search found Sir Robin, Conway's Life's first elementary knightship in 48 years
A 48-year blank ended when the oblique-spaceship hunt was encoded as SAT constraints, and a solver returned Sir Robin, the (2,1)c/6 knightship
사례 읽기Burger King proved its Whopper's no-preservative claim by filming it rot
Burger King proved its Whopper had no artificial preservatives by filming one decay into mold over 34 days and running the footage as the ad.
사례 읽기Julia ended the two-language problem by making a dynamic language fast
Julia's type-driven JIT compiles Python-like research code to near-C speed, so scientists no longer rewrite in Fortran or C++
사례 읽기Spotify sold ads to CMOs by writing a personalized song about each one
To pitch digital audio to chief marketers, FCB and Spotify skipped the deck and sent each target CMO an original song about themselves.
사례 읽기Atlantic Coast Conference 1997-98 basketball schedule built by integer programming
Clashing TV and fairness demands broke hand scheduling; pattern enumeration plus integer programming built the official 1997-98 ACC basketball schedule.
사례 읽기As-Samra treats 70% of Jordan's wastewater on a grant-cheapened BOT
Jordan used donor grants as viability-gap funding so a private operator could finance, expand, and run a world-class sewage plant at affordable tariffs.
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