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01engineering1872–1877
In 1876 Charles Tellier refrigerated a steamer's hold; Le Frigorifique took Rouen-slaughtered meat fresh to Buenos Aires and opened the frozen-meat trade.
사례 읽기 ↗02finance2011
Germany lets new drugs launch at maker-set prices — then insurers pay only for benefit the clinical evidence can prove, with arbitration if talks fail.
사례 읽기 ↗03marketing2012–2013
To prove rescue dogs aren't second-rate, New Zealand's SPCA and MINI taught three of them to drive — adoption interest jumped 590%.
사례 읽기 ↗04product1980–2025
TOTO launched Washlet in June 1980 with the pitch 'your bottom wants washing too' — a category created by educating a habit, now in 80% of Japanese households.
사례 읽기 ↗05research1834–1844
Charles Goodyear found that cooking natural rubber with sulfur locked its polymer chains so it stayed elastic in heat and cold.
사례 읽기 ↗06sales2017–2018
After England opened water retail choice, CCS pooled 122 public buyers and cut retail margins by up to 10%.
사례 읽기 ↗07strategy2026
Stop renting the stars fame; hand them authorship and seal their birth year and signature into the product so a commodity becomes a collectible artifact
사례 읽기 ↗08tech2003–2011
Skype's peer-to-peer design made every capable PC a supernode, so calls routed around the network instead of through central servers.
사례 읽기 ↗09advertising2019
To launch its 45%-recycled line, Bonds re-used its iconic ads instead of making new ones; the campaign reached 18.2 million and won Epica gold and silver.
사례 읽기 ↗10engineering2017
WebRender described each page as a display list and redrew the whole frame on the GPU like a game engine, turning worst-case jank into steady 60 FPS
사례 읽기 ↗11finance1999–2016
The CIA chartered a nonprofit venture firm in 1999, investing on VC terms so startups could build for intelligence without becoming government contractors.
사례 읽기 ↗12marketing2024–2025
Dacia replaced dealer showroom pressure with a peer-to-peer test-drive app run by real owners — sales up 16%, 39,331 cars.
사례 읽기 ↗13product2024–2025
Ramadan runs on visual cues blind people can't see, so Bank Al Etihad turned the Imsakieh into a tactile bracelet: 80% felt more independent.
사례 읽기 ↗14research1897–1900
Felix Hoffmann added an acetyl group to salicylic acid, making a milder prodrug that worked without tearing up the stomach.
사례 읽기 ↗15sales2022
A European airline lifted ancillary revenue per offer 25% by using personalized dynamic prices capped below manual prices.
사례 읽기 ↗16strategy2015–2016
The Blu-ray Disc Association made free HDR10 mandatory in its 4K disc spec, so every player shipped with it — licensed Dolby Vision stayed optional.
사례 읽기 ↗17tech2007–2013
IKSL bundled local-language farm advice into Airtel SIM cards, turning ordinary rural phone service into daily agricultural extension.
사례 읽기 ↗18advertising2025
A 130-year-old canned fish brand stopped being remembered and started being wanted by making its brand anthem's beats from actual Ayam Brand cans.
사례 읽기 ↗19engineering2006–2012
Dremel's column-striped storage plus a multi-level execution tree made trillion-row queries interactive; it became BigQuery.
사례 읽기 ↗20finance2009
Regulators graded 19 banks on one recession scenario, published the results and promised a backstop — private capital did the rest.
사례 읽기 ↗