USP counts Brazil's protest crowds with drone AI — and cut inflated estimates to size
A political scientist repurposed a cattle-counting AI: drone imagery becomes a headcount that cut Bolsonaro's claimed 600,000 rally to an estimated 185,000.
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500 게시된 사례 · 정기 업데이트USDA drops Tylenol-laced dead mice by cardboard parachute to poison Guam's tree snakes
With Guam overrun by brown tree snakes and its forest birds gone, USDA parachutes dead mice laced with acetaminophen into the treetops.
사례 읽기United's vaccine sweepstakes drew 400k entrants and 100k MileagePlus sign-ups in 48 hours
United skipped the small certain reward (miles for all) and ran a first-class-trip lottery for vaccinated flyers — behavioral science did the marketing.
사례 읽기Uber and Lyft made surge invisible: one opaque fare, rider and driver rates decoupled
Ride-hailing replaced visible surge with upfront fares tuned to each rider's willingness to pay, paying drivers separately and pocketing the spread.
사례 읽기Zach Gage's Typeshift rebuilt the crossword so nobody runs out of game
Sliding letter columns make words from a fixed pool — players can recall, intuit or brute-force answers, so being stuck is never the end.
사례 읽기Tokyo Metro paid early commuters in soba to uncrowd its 199%-capacity Tozai Line
Ten early mornings earned a bowl of noodles: Tokyo Metro gamified off-peak riding with streaks and collective unlock rewards.
사례 읽기Susa gave its own portfolio founders no-fee, no-carry LP slots in a parallel $2M fund
Inside its $90M third fund, Susa carved out a parallel vehicle for its current founders to invest alongside the firm — 40+ signed up, at zero economics.
사례 읽기Surgical Safety's OR black box records everything; checklists skipped in 1 of 5 operations
Teodor Grantcharov's operating-room black box records video, audio and anesthesia data, then AI counts the errors surgeons' memories leave out.
사례 읽기Therapy plus $200 in cash cut Liberia's highest-risk men's crime for 10 years
Eight weeks of CBT plus $200 cut crime and violence about 50% among 999 of Monrovia's most dangerous men — and the effect held a decade later.
사례 읽기Mitchell Energy fracced shale with plain water — twice the gas at half the cost
Fearing for his job on a failing gas field, engineer Nick Steinsberger swapped fracking gel for water, bleach and soap — inventing slickwater fracturing.
사례 읽기Sound designers rebuilt the microwave beep on its own cheap buzzer — code only
Starling's two-person team made piezo buzzers play trills and fake dynamics via resonance sweeps — no new hardware, just different code.
사례 읽기Stephon Marbury's $15 Starbury sold 4M pairs by proving cheap wasn't junk (interview)
A two-time NBA All-Star put his name on a $15 sneaker and beat the price-equals-quality signal with chainsaw cut-tests and a season played in them.
사례 읽기Signal hid its traffic inside Google's, so blocking the app meant blocking Google
After Egypt and the UAE blocked Signal in 2016, Open Whisper Systems shipped domain fronting: censors see a connection to Google, and stay blind to Signal.
사례 읽기ShopYoBrand ran Iraq's credit cards for them — link, buy abroad, pay cash (interview)
No Iraqi cards, no Amazon access: Randi Rahbar bought on her own European cards via UK/US addresses and took cash at the door — 20% on a $100 order.
사례 읽기Somali cargo networks turned Kenya's white-elephant airport into a cheap import funnel
Pooled diaspora demand, Dubai consolidation and landings at underused Eldoret let Somali-run cargo firms undercut Nairobi's official distributors.
사례 읽기Roosevelt Island sucks its trash through tubes so trucks never come
Since 1975 Roosevelt Island has flushed its trash at 65 mph through underground tubes to a central compactor, keeping garbage trucks off its narrow streets.
사례 읽기Ron Rivest locked MIT's time capsule with a puzzle that takes decades of sequential math
Rivest built a lock solvable only through ~80 trillion sequential squarings — parallel hardware buys nothing, so elapsed time itself becomes the key.
사례 읽기A hobbyist tracked SF parking enforcement live by predicting ticket numbers
Riley Walz found citation numbers follow a fixed pattern, scraped them in real time and mapped every ticketing officer — until the city pulled the feed.
사례 읽기Rio commuters ran WhatsApp bus groups that beat Google Maps with real-time peer reports
Route-specific WhatsApp groups turn Rio bus riders into live sensors, out-reporting official apps in suburbs where timetables are fiction.
사례 읽기reCAPTCHA: von Ahn turned 200M daily CAPTCHAs into free NYT archive digitization
Luis von Ahn made the words OCR couldn't read double as the CAPTCHA itself, so 10 seconds of bot-proofing per user also transcribed the NYT's archive.
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