Artikel gibt es auf Englisch und vereinfachtem Chinesisch. Titel und Texte bleiben in ihrer veröffentlichten Sprache.
01research2022–2024
A political scientist repurposed a cattle-counting AI: drone imagery becomes a headcount that cut Bolsonaro's claimed 600,000 rally to an estimated 185,000.
Fall lesen ↗02engineering2013
With Guam overrun by brown tree snakes and its forest birds gone, USDA parachutes dead mice laced with acetaminophen into the treetops.
Fall lesen ↗03marketing2021
United skipped the small certain reward (miles for all) and ran a first-class-trip lottery for vaccinated flyers — behavioral science did the marketing.
Fall lesen ↗04marketing2016–2023
Ride-hailing replaced visible surge with upfront fares tuned to each rider's willingness to pay, paying drivers separately and pocketing the spread.
Fall lesen ↗05product2017
Sliding letter columns make words from a fixed pool — players can recall, intuit or brute-force answers, so being stuck is never the end.
Fall lesen ↗06strategy2019
Ten early mornings earned a bowl of noodles: Tokyo Metro gamified off-peak riding with streaks and collective unlock rewards.
Fall lesen ↗07finance2019
Inside its $90M third fund, Susa carved out a parallel vehicle for its current founders to invest alongside the firm — 40+ signed up, at zero economics.
Fall lesen ↗08tech2022–2024
Teodor Grantcharov's operating-room black box records video, audio and anesthesia data, then AI counts the errors surgeons' memories leave out.
Fall lesen ↗09research2009
Eight weeks of CBT plus $200 cut crime and violence about 50% among 999 of Monrovia's most dangerous men — and the effect held a decade later.
Fall lesen ↗10engineering1996–1997
Fearing for his job on a failing gas field, engineer Nick Steinsberger swapped fracking gel for water, bleach and soap — inventing slickwater fracturing.
Fall lesen ↗11product2026
Starling's two-person team made piezo buzzers play trills and fake dynamics via resonance sweeps — no new hardware, just different code.
Fall lesen ↗12marketing2006-2008
A two-time NBA All-Star put his name on a $15 sneaker and beat the price-equals-quality signal with chainsaw cut-tests and a season played in them.
Fall lesen ↗13tech2016
After Egypt and the UAE blocked Signal in 2016, Open Whisper Systems shipped domain fronting: censors see a connection to Google, and stay blind to Signal.
Fall lesen ↗14sales2018–2020
No Iraqi cards, no Amazon access: Randi Rahbar bought on her own European cards via UK/US addresses and took cash at the door — 20% on a $100 order.
Fall lesen ↗15trading1993–2022
Pooled diaspora demand, Dubai consolidation and landings at underused Eldoret let Somali-run cargo firms undercut Nairobi's official distributors.
Fall lesen ↗16engineering1975
Since 1975 Roosevelt Island has flushed its trash at 65 mph through underground tubes to a central compactor, keeping garbage trucks off its narrow streets.
Fall lesen ↗17tech1999
Rivest built a lock solvable only through ~80 trillion sequential squarings — parallel hardware buys nothing, so elapsed time itself becomes the key.
Fall lesen ↗18engineering2025
Riley Walz found citation numbers follow a fixed pattern, scraped them in real time and mapped every ticketing officer — until the city pulled the feed.
Fall lesen ↗19tech2020
Route-specific WhatsApp groups turn Rio bus riders into live sensors, out-reporting official apps in suburbs where timetables are fiction.
Fall lesen ↗20tech2005–2009
Luis von Ahn made the words OCR couldn't read double as the CAPTCHA itself, so 10 seconds of bot-proofing per user also transcribed the NYT's archive.
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