Kenya split Menengai's risk: AfDB drilled the steam, IPPs built the plants
AfDB's $108M geothermal push had state-owned GDC prove the steam field, then three private firms added 105 MW — ending Kenya's hydropower-linked shortages.
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2,000 게시된 사례 · 정기 업데이트BharatPe gave shops one free QR, then lent off the payment trail
BharatPe's free interoperable QR won India's shopkeepers, and their transaction history became the credit file that unlocked collateral-free loans.
사례 읽기Japan made cartel bids wobble by scoring more than price
MLIT procurement made public-works bidders win on noisy proposal scores as well as price, weakening the cartel script.
사례 읽기Dove's #ChangeTheCompliment taught adults to praise girls for what they do, not looks
Dove's own data showed 80% of South African girls feel shame about their looks, so the brand taught adults a better compliment
사례 읽기Duoc UC scaled blue-collar education on three legal foundations
Born from a 1968 student-and-union project at Chile's Catholic University, Duoc grew to 13 campuses by splitting into three mission-matched foundations.
사례 읽기Kao's 1987 Attack compact detergent sold 'less product' as a better product
Kao's Attack (1987) cut detergent volume to a quarter with denser particles — households bought smaller boxes, Kao's share passed 50% within a year
사례 읽기Quantum dots made color a size property — and put nano-light into Samsung's TVs
Ekimov (1981), Brus (1983) and Bawendi (1993) showed particle size sets a quantum dot's color; Samsung's 2017 QLED TVs commercialized it.
사례 읽기Dongpeng's cap codes turned a 1-yuan prize into a channel control system
Dongpeng's 'one-yuan joy' cap code ties every bottle to a region, so stores refuse gray-market stock and channel leakage stays below 3%.
사례 읽기Apple's tracking prompt made 96% of US iPhone users refuse cross-app ad tracking
Two weeks after iOS 14.5 made tracking opt-in, just 4% of US iPhone users allowed it — consent redesigned at the OS level
사례 읽기Dentsu taught AI the eyes of Japan's master tuna graders
Japan's master tuna graders are dying out — Dentsu paired tail-photo cross-sections with masters' ratings and taught an AI to grade tuna anywhere instantly.
사례 읽기Coors Light painted rooftop ads that literally cool the buildings below
Reflective white 'Chillboards' on Miami rooftops cut roof heat up to 50°F and AC costs up to 20% — an ad that performs the beer's 'Made to Chill' promise.
사례 읽기Airborne loaded jets through the passenger door, skipping the freighter conversion
Too small to buy purpose-built freighters, Airborne patented a box that loads through a passenger door and flew used airliners as-is.
사례 읽기KakaoBank rode KakaoTalk's user base to a million accounts in five days
South Korea's KakaoBank opened in July 2017 with no branches, drew a million customers in five days from KakaoTalk's base, and was profitable within two years
사례 읽기Open Invention Network pooled 3M+ patents to shield Linux from infringement suits
Companies cross-licensed patents royalty-free for Linux, making open source safer and cheaper to defend.
사례 읽기Nedbank advised South Africans to start smoking — to expose the retirement-savings gap
A bank's print ad recommended a filthy habit: smoke, so you die before your money runs out. The dark joke made retirement saving impossible to ignore.
사례 읽기Office for National Statistics unlocked cloud migration with a workforce-first plan
ONS paired security transparency with team-specific communication, training and small proof-of-concepts to win buy-in for a cloud-first operating model.
사례 읽기Netafim's drip irrigation made the desert farm — one drop at a time
A leaking pipe once grew a tree; Simcha Blass and Kibbutz Hatzerim turned the drip into Netafim (1965) — now the world's drip-irrigation leader with ~30% share
사례 읽기FingerprintJS proved installed apps can identify users across every major browser
FingerprintJS showed a site can identify the same person across Chrome, Firefox, Safari and Tor by probing which apps are installed
사례 읽기USPS priced the box, not the parcel, and 'if it fits, it ships' won shippers
Since November 2004, USPS flat-rate boxes cost $7.70 regardless of weight or destination, simplifying heavy parcel shipping.
사례 읽기Dave Winer froze RSS 2.0 and gave its copyright to Harvard — and the format won
While rivals built a better format in committee, Winer made RSS 2.0 a finished, unowned thing: no roadmap, no versions, nothing left to argue about.
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