Haqdarshak turned welfare discovery into a paid job for rural women
India's welfare money sat unspent because nobody knew their entitlements; Haqdarshak mapped 7,000 schemes and sent trained agents door to door.
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2,000 게시된 사례 · 정기 업데이트Instacart beat the VMAs' no-outside-food rule by making the snacks the dress
Blocked from bringing snacks to the VMAs, Instacart sent Chloe Fineman down the red carpet in a couture gown made of candy.
사례 읽기Brandenberger stopped coating fabric and made a film itself
Jacques Brandenberger, chasing a waterproof tablecloth, peeled his stiff coating off and sold the transparent film instead.
사례 읽기CalPERS capped what it pays for hip and knee surgery, and hospital prices fell
Facing five-fold price variation for joint replacements, CalPERS set one reference price; members pay excess, so hospitals cut prices.
사례 읽기Aldi France bought back scalped air dryers and resold them cheap
Back to Discount proved everyday low price by reversing resale arbitrage in 48 hours.
사례 읽기NPCI's UPI Circle delegated payments so one bank account serves a whole family
Instead of forcing everyone to open an account, UPI Circle lets a trusted payer authorize family members to spend from the same account within a set limit.
사례 읽기Japan's residency match: a market-design fix for regional caps (2009–2012)
Japan's 2009 regional caps made the residency match unstable and gameable; Kamada & Kojima's flexible deferred acceptance restored both properties.
사례 읽기Mumbai Dabbawalas route lunches with color codes, not addresses
Mumbai Dabbawalas, low-literacy couriers, route 200k lunches daily by using a fixed code of colors and symbols instead of written addresses.
사례 읽기MOSIP open-sourced the national-ID stack so any country could own its Aadhaar
Countries kept asking India for an Aadhaar of their own; IIIT Bangalore answered with a free, modular, vendor-neutral platform — MOSIP.
사례 읽기Red Label made India's first transgender pop band its ad and won the Glass Lion
Instead of making an ad about inclusion, Brooke Bond Red Label built the band itself - six hijra singers whose videos reached 25 million people.
사례 읽기Aisin 1997: Toyota's suppliers rebuilt a burned brake-valve plant in five days
A fire erased 99% of Toyota's P-valve supply with four hours of stock on hand; 36 suppliers improvised 50 lines and output restarted in five days.
사례 읽기*99# put every Indian bank inside a ₹1,000 feature phone, no internet needed
NPCI won one shared USSD short code for all banks, so a basic handset with no data plan could do interbank transfers on any network.
사례 읽기KFC Australia hid overseas menu items in its app to drive sales
Kentucky Fly made app-only orders feel like a chance to win a real food trip.
사례 읽기Docracy tracked daily ToS changes as diffs so users skipped rereading 27-page contracts
Docracy checked popular Terms of Service daily and published what changed, catching backdated updates and drawing 200 points on Hacker News in 2013
사례 읽기HDF5 rebuilt the scientific data format for big parallel datasets and won
NCSA's HDF5 (1998) kept HDF's self-describing files but added 64-bit sizes and parallel I/O; it became science's standard.
사례 읽기Medieval Islamic merchants moved money with the suftaja, a fee-based payment order
Medieval Islamic merchants moved money via suftaja, charging a flat fee instead of interest to honor the riba ban.
사례 읽기Motional gave safety drivers faithful explanations of a robotaxi's decisions
Motional and MIT inserted CW-Net into an autonomous planner so safety drivers saw causal concepts in real time and predicted surprises more accurately.
사례 읽기adidas made a billboard women could swim in to launch modest swimwear in Dubai
To launch inclusive swimwear in MENA, adidas built the world's first swimmable billboard on a Dubai beach — the ad was the product demo.
사례 읽기Husk Power ran village mini-grids on rice husks nobody could burn
A chip cost-optimizer turned Bihar's waste husk into 32-kilowatt plants serving 500 homes each — evening light for half the price of kerosene.
사례 읽기RuPay ended Visa and Mastercard's duopoly from inside welfare banking
NPCI's RuPay card rode free inside every Jan Dhan account — passing Visa and Mastercard on debit cards by 2017 and taking 69% of the market by 2023.
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