Flutterwave 用一整套 API 整合了非洲分散的支付系统
一套 API 接受非洲各地的银行卡、移动钱包和银行转账，让商户像本地人一样收款——到 2021 年交易额达 90 亿美元。
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2,000 已發佈案例 · 定期更新Prudential's fake brand Unsuay sold superstition to get Malaysians talking about cancer
To launch cancer cover PRUcancer X, Prudential Malaysia invented Unsuay, a gag brand selling anti-bad-luck gadgets — then showed superstition can't cover you.
閱讀案例达诺斯以收入为导向调度全船队，而非最低成本航线
达诺斯的ORISMA工具包通过综合考虑燃料、天气和租船费率，选择航线和航速以最大化船队收入。
閱讀案例The Fed priced its 2020 paper-market backstop as bad insurance, and that fixed it
A COVID backstop that bought commercial paper only at penalty rates and charged a fee on unused capacity — insurance priced to be refused.
閱讀案例银行与BENEE合作，为焦虑青少年打造科学镇静神曲
ASB银行与Youthline合作发布《Bagels》，一首由神经科学家参与制作、旨在缓解焦虑的冠军单曲。
閱讀案例雷神把雷达磁控管变成了家用烤箱，起因是糖果化了。
珀西·斯宾塞看到融化的巧克力棒证明微波能烹饪食物，于是雷神把雷达磁控管当作烤箱来卖。
閱讀案例Card and Krueger polled 410 fast-food joints and rewrote minimum wage lore
When New Jersey raised its wage and Pennsylvania didn't, economists surveyed 410 restaurants on both sides — employment didn't fall, and a textbook law died.
閱讀案例捐款人捐的是疾病不是医院；这家基金会则把「治愈想家」立为它的事业
被挤出悲剧型市场后，儿童医院不再求人垂怜，而是卖起一瓶能在收银台治愈想家的意面酱
閱讀案例mPharma聚合独立药店的采购力，降低非洲药品价格
同时管理多家药店的库存，mPharma谈判批量价格，且仅按售出量收费。
閱讀案例Royal Jordanian's '12 things to do' listicle turns the laptop ban into free publicity
When the US barred laptops from cabins on ten Middle East routes, the airline answered with deadpan survival tips — and owned the story instead of apologising.
閱讀案例布鲁内尔在建造中途将大不列颠号改为螺旋桨推进
面对史上最大的设计船舶，布鲁内尔借用了一艘螺旋桨蒸汽船，进行了三个月的试验，并说服董事们放弃明轮，改用船体。
閱讀案例Luckin's backer sold old shares to Mubadala: liquidity out, control kept
A $1bn secondary sale let Centurium cash out its LPs and hand Luckin a sovereign shareholder — without issuing a single new share.
閱讀案例万事达卡将德国银行卡变成合法的器官捐献者登记
德国的器官捐献同意被埋在文件中，万事达卡将其嵌入人们已经携带的借记卡上；约50%的目标用户采用了这一做法。
閱讀案例AgroFresh的SmartFresh气体阻断苹果成熟信号，使果实保持坚挺数月
1-MCP气体，以SmartFresh品牌销售，能结合苹果的乙烯受体，从而在储存中暂停成熟；英国于2003年9月批准使用。
閱讀案例Syngenta optimized soybean breeding with four OR tools, avoiding $287M in R&D
A pesticide company treated crop breeding like a scheduling problem: four OR tools guided each variety decision, avoiding $287M in soybean R&D cost.
閱讀案例亨氏把广告印在鸡蛋上，打入中国厨房
亨氏将消费者故事印在鸡蛋上——番茄炒蛋的关键食材，让品牌信息在中国厨房无法被跳过。
閱讀案例Rotterdam turned port paperwork into one neutral data utility for the whole port
After two failed port-wide IT projects, Rotterdam made its data utility neutral — port authority, customs and industry at one table — and the port went digital.
閱讀案例Mamee把Laksa Kari方便面变成卡拉OK新年祝福，捧回两座Kancil银奖
Mamee Chef利用“laksa”与“luck”的谐音以及红色汤底的“旺”意，把方便面变成个性化的新年祝福——一支四主题卡拉OK影片，搭配KOL组合DISSY。
閱讀案例数学规划让谷棒球联赛的赛程在一分钟内出炉
弗曼大学的研究人员为11支球队的夏季联赛制定了一份收益最大化的42场赛程，取代了数十小时的人工工作。
閱讀案例Bharat QR made one printed code accept every card network, bank app and UPI in India
Rival card networks agreed to share one interoperable QR standard for India, so any shop could accept any bank's app with a single printed code.
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