CelcomDigi built an AI chatbot that revives fading Borneo languages — and won a Kancil
For Kaamatan and Gawai, CelcomDigi launched Maya, an AI chatbot that learns Iban and Dusun by chatting with speakers; the work won a Kancil Bronze.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDZara optimized clearance markdowns from forecasts, lifting revenue about 6%.
Zara replaced guesswork markdowns with a forecasting-plus-optimization process; a controlled 2008 field test lifted clearance revenue ~6%.
Read the caseKantorovich invented linear programming to allocate a plywood trust's machines
Asked how a plywood trust should share machines across work, a 26-year-old mathematician turned allocation into an equation — and pricing followed.
Read the caseMonks beat casket licensing by exposing its protectionism
Louisiana monks beat a casket-licensing rule by showing the state regulated nothing about caskets, leaving only protectionism.
Read the caseBluetooth Low Energy won the IoT by joining Bluetooth, not fighting it
Nokia's 2006 Wibree radio merged into the Bluetooth SIG, and as Bluetooth 4.0 LE in 2010 it became the low-power standard for wearables and sensors.
Read the caseCapital Bank turned handwritten wishes on cash into loan ads
Capital Bank read a Jordanian banknote habit as a media plan, then mapped wishes to home, personal and car loans.
Read the caseVW's prototype shop scheduled daily work with integer programming, lifting output 38.7%
Volkswagen's Pre-Production Center replaced manual capacity scheduling with a spreadsheet DSS, raising manufacturing volume 38.7% and saving six figures a year.
Read the casePMJDY banked 18 million Indians in a week with zero-balance accounts and bundled insurance
India's Jan Dhan drive made a bank account free, gave it a card, insurance and overdraft — and set a world record while wiring the rails for welfare.
Read the caseEtihad hijacked Black Friday shopping searches with flights to buy the deal
Impact BBDO found 70% of Black Friday searches start early, so Etihad hijacked deal-hunting with 2,400 flight ads - its best digital sales day ever.
Read the caseTwitter added a feminine Arabic setting, fixing a language that defaulted to male
Arabic grammar defaults to the masculine, so Twitter shipped a product change — not a campaign — that addresses women in the feminine form.
Read the caseCarlson copied with static charge and dry powder, no wet chemicals
Chester Carlson combined a photoconductor with static electricity and toner so a copy could be made dry, in seconds.
Read the caseSuncorp flips incentive with free disaster prevention tool
A home insurer makes its money paying claims after disasters strike — Suncorp built a free tool that tries to stop the disaster from costing the customer anythi
Read the caseRADIUS became network login's standard by centralizing authentication
Livingston's 1991 RADIUS let one server authenticate dial-in users for many access points; the IETF standardized it and it still runs Wi-Fi and VPN logins.
Read the caseCarlsberg built a poster that poured real beer; the world noticed in a day
Fold7 embedded a Carlsberg tap in a Shoreditch poster so the ad served the product; queues formed from midday and coverage ran from The Sun to TIME.
Read the caseHP made inkjet cheap by boiling the ink on purpose
The ThinkJet used a resistor-made vapor bubble as the actuator, replacing tiny mechanical pumps with chip fabrication.
Read the caseSimpa let villagers buy solar in tiny installments, with the panel as its own collateral
No bank loan, no collector: a metered solar kit unlocks energy in small paid increments — and unlocks itself forever once the family has paid it off.
Read the caseEG Bank built Freely for freelancers banks ignored — and won Effie MENA's Grand Prix
Banks rejected freelancers with no salary slips; EG Bank's Freely accepted invoices and social media as proof — and won Effie MENA's Grand Prix.
Read the caseKoushi Chemical turned a 40,000-ton pile of waste scallop shells into fishermen's helmets.
TBWA Hakuhodo and Koushi Chemical recycled surplus scallop shells into a stronger, lower-carbon helmet worn by the fishers who were leaving them as waste.
Read the caseCoase's 1937 paper explained the firm: it exists to beat the market's fees
Economics took the firm for granted; Coase asked why anyone gathers under one roof, answered with transaction costs, and gave business its make-or-buy rule.
Read the caseAlaska locked oil windfall in a fund, paid dividends to voters
Alaska locked oil royalties in a protected fund and paid residents dividends, giving voters a stake.
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