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01marketing2011–2026
A Karoo nonprofit and Accenture Song turned Philipstown’s kids’ wire-car races into a Grand Prix with a Prime Video documentary, a mobile game and a shop.
Lire le cas ↗02people1969–1982
Canadian medical students created a national match in 1969; applicants and programs rank each other and an algorithm pairs them, replacing chaotic offers.
Lire le cas ↗03product2016–2024
A Beijing toymaker's blind box — random figures, ultra-rare hidden ones — made toys collectibles: ¥451M 2019 profit, HK$100B first-day cap in 2020.
Lire le cas ↗04research2021–2024
Instead of chasing hidden names, ICIJ searches the mandatory paperwork of shells: addresses, straw-man directors, agents' records and vetted leak databases.
Lire le cas ↗05sales2013–2018
AgroStar let farmers buy seeds and crop inputs by missed call, then handled advice, fulfillment, delivery, and COD behind it.
Lire le cas ↗06strategy2015–2025
Meesho made homemakers resellers forwarding WhatsApp links with zero inventory; social graphs became free acquisition, and 0% commission beat the giants.
Lire le cas ↗07tech1998–2024
Japan's first user-generated recipe site (1998) made mothers' cooking searchable — free UGC, ads and a low-cost premium hit 62.7M monthly users before video ate
Lire le cas ↗08trading1970–2020
Kenya moved flower production to equatorial highlands that need no heating, then built an air cold chain that lands dawn-cut stems in Europe within days.
Lire le cas ↗09advertising2024–2025
Sela and Newcastle United gave deaf fans a shirt that turns stadium noise into vibrations - a world-first since adopted by top leagues.
Lire le cas ↗10engineering2010–2019
Uganda's distributor made customers pay before consuming, cutting losses from 35% to 19% — one of only two African utilities covering full costs.
Lire le cas ↗11finance1968–1971
Facing a back-office collapse, bankers named every security with a nine-character code — issuer, issue, check digit — and made the paperwork machine-readable.
Lire le cas ↗12legal2017–2023
Hours from the nearest courtroom, a villager video-calls an empanelled lawyer at her village CSC — 50 lakh consultations and counting.
Lire le cas ↗13marketing2025–2026
Instead of a bigger festival, Soundstorm 2025 was redesigned as a navigable city — four districts, 14 stages — and won Effie Saudi's first Gold.
Lire le cas ↗14people2014
When one founder could no longer patrol Hacker News hourly, YC hired the user already doing most of the moderation and gave every function an owner.
Lire le cas ↗15product2009–2012
A thermoelectric cooler at Rs 3,500-3,800 ran on a battery, held cold for hours without power and was sold through post offices and self-help groups.
Lire le cas ↗16research2014–2015
Tiny invisible tweaks fooled deep nets; Goodfellow, Shlens and Szegedy showed linearity was to blame and trained on attacks to harden models
Lire le cas ↗17sales1926–2026
Stihl sells only through trained specialist dealers who service what they sell — never big-box retail — and has led chainsaw sales worldwide since 1971.
Lire le cas ↗18strategy2022
Migros pre-built an alcoholic OUI and alcohol-free NON beer, promising to launch whichever matched the vote, so the debate advertised it.
Lire le cas ↗19tech2022–2025
An auto union and Juspay built a zero-commission, open-source ride app on ONDC; drivers kept 100% of fares and Ola and Uber were forced to copy the model.
Lire le cas ↗20trading2020
Order 2222 admitted DER aggregators to every US wholesale market and barred minimum-size rules on the home batteries, EVs and solar inside a pool.
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