Philipstown built an economy on its kids’ wire-car races, ending in a Cannes Silver
A Karoo nonprofit and Accenture Song turned Philipstown’s kids’ wire-car races into a Grand Prix with a Prime Video documentary, a mobile game and a shop.
Ler o casogenius.wikiUM ARQUIVO CASESTUDIES.CHAT
Bons problemas.
Soluções brilhantes.
Ideias engenhosas que resolveram problemas difíceis. Veja por que funcionaram.
O arquivo completo, no appOs artigos estão em inglês e chinês simplificado. Títulos e textos mantêm o idioma de publicação.
Casos publicados
2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTECanada ended its residency scramble with one national preference-based match
Canadian medical students created a national match in 1969; applicants and programs rank each other and an algorithm pairs them, replacing chaotic offers.
Ler o casoPop Mart turned toys into chance: blind boxes made collections the product
A Beijing toymaker's blind box — random figures, ultra-rare hidden ones — made toys collectibles: ¥451M 2019 profit, HK$100B first-day cap in 2020.
Ler o casoICIJ unmasked shell-company owners through the paperwork formation agents must file
Instead of chasing hidden names, ICIJ searches the mandatory paperwork of shells: addresses, straw-man directors, agents' records and vetted leak databases.
Ler o casoAgroStar made a missed call the front door to farm inputs
AgroStar let farmers buy seeds and crop inputs by missed call, then handled advice, fulfillment, delivery, and COD behind it.
Ler o casoMeesho turned homemakers' WhatsApp networks into India's social marketplace
Meesho made homemakers resellers forwarding WhatsApp links with zero inventory; social graphs became free acquisition, and 0% commission beat the giants.
Ler o casoCookpad turned housewives' unwritten recipes into Japan's searchable recipe library
Japan's first user-generated recipe site (1998) made mothers' cooking searchable — free UGC, ads and a low-cost premium hit 62.7M monthly users before video ate
Ler o casoKenya's equator farms broke Europe's flower seasons with a 24-hour air cold chain
Kenya moved flower production to equatorial highlands that need no heating, then built an air cold chain that lands dawn-cut stems in Europe within days.
Ler o casoSela's haptic Sound Shirt let deaf Newcastle fans feel the crowd's roar
Sela and Newcastle United gave deaf fans a shirt that turns stadium noise into vibrations - a world-first since adopted by top leagues.
Ler o casoUmeme cut Uganda's power losses with prepaid meters
Uganda's distributor made customers pay before consuming, cutting losses from 35% to 19% — one of only two African utilities covering full costs.
Ler o casoCUSIP gave every security one check-digit name as Wall Street drowned in paper
Facing a back-office collapse, bankers named every security with a nine-character code — issuer, issue, check digit — and made the paperwork machine-readable.
Ler o casoTele-Law put a panel lawyer behind every village kiosk counter
Hours from the nearest courtroom, a villager video-calls an empanelled lawyer at her village CSC — 50 lakh consultations and counting.
Ler o casoMDLBEAST rebuilt Soundstorm as a four-district city of beats — and won Effie Saudi Gold
Instead of a bigger festival, Soundstorm 2025 was redesigned as a navigable city — four districts, 14 stages — and won Effie Saudi's first Gold.
Ler o casoY Combinator hired Hacker News's de facto moderator full-time instead of looking outside
When one founder could no longer patrol Hacker News hourly, YC hired the user already doing most of the moderation and gave every function an owner.
Ler o casoGodrej's Rs 3,500 Chotukool put a battery-friendly fridge in rural homes
A thermoelectric cooler at Rs 3,500-3,800 ran on a battery, held cold for hours without power and was sold through post offices and self-help groups.
Ler o casoGoogle researchers traced deep nets' easy fooling to high-dimensional linearity
Tiny invisible tweaks fooled deep nets; Goodfellow, Shlens and Szegedy showed linearity was to blame and trained on attacks to harden models
Ler o casoStihl refuses big-box stores and sells only through service dealers
Stihl sells only through trained specialist dealers who service what they sell — never big-box retail — and has led chainsaw sales worldwide since 1971.
Ler o casoMigros turned its alcohol vote into a beer launch
Migros pre-built an alcoholic OUI and alcohol-free NON beer, promising to launch whichever matched the vote, so the debate advertised it.
Ler o casoNamma Yatri cut ride-hailing commissions to zero and made drivers keep the whole fare
An auto union and Juspay built a zero-commission, open-source ride app on ONDC; drivers kept 100% of fares and Ola and Uber were forced to copy the model.
Ler o casoFERC let a pool of home batteries bid into power markets as one plant
Order 2222 admitted DER aggregators to every US wholesale market and barred minimum-size rules on the home batteries, EVs and solar inside a pool.
Ler o caso