Vanguard sold luxury homes by advertising the parts nobody notices
Instead of showing buildings and floor plans, Vanguard made films about door stops and shower drains to prove its obsession with detail.
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Casos publicados
1,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEUsha Silai Schools made sewing teachers replicate themselves
Usha scaled rural livelihood training by turning each trained woman into a local teacher, tailor and machine-service node.
Ler o casoUruguay paid for road results instead of road inputs
Uruguay used results-linked road financing to make maintenance quality, not activity volume, the target.
Ler o casoUnilever turned March Madness into a live barber bracket at H-E-B
Unilever used a tournament of student barbers to move men's grooming from shelf talk into game-day ritual.
Ler o casoUnicer made its annual beer distribution budget editable enough to use
Unicer saved about EUR 2M a year by turning a messy beverage network into a planner-friendly optimization tool.
Ler o casoTUF secured software updates by splitting trust into roles
The Update Framework made package updates safer by separating root, target, snapshot and timestamp authority instead of trusting one signing key.
Ler o casoTocantins let villagers help rank the road bottlenecks
Tocantins paired CREMA contracts with community-selected bridges and culverts for all-season access.
Ler o casoTM turned many Malaysian voices into one AI choir for Merdeka
TM let Malaysians sing in languages they did not speak, turning AI into a unity ritual.
Ler o casoTitlis made Zurich hunt a stolen snow groomer to sell a one-hour ski trip
Titlis dramatized proximity by pretending a snow groomer had escaped from the mountain into Zurich.
Ler o casoTime Out Market Porto launched by casting locals as the product
To avoid sounding imported, Time Out Market Porto put real Porto residents and Capicua's voice at the center of its launch.
Ler o casoTikTok Shop made small sellers the parade celebrities of Malaysia Day
TikTok Shop turned grassroots merchants into national-day heroes with a miniature parade people could scan.
Ler o casoTikTok turned Brazilian commutes into exam-cram media
TikTok moved teacher-creators' ENEM study tips from feeds onto bus and subway routes students already used.
Ler o casoTangle Teezer turned a salon detangling trick into flexible teeth
Shaun Pulfrey encoded a finger-and-comb technique into alternating flexible bristles that yield instead of yanking.
Ler o casoTamil Nadu stopped buying thousands of tiny road repairs
The highways department replaced fragmented item contracts with larger output contracts and 5-year performance maintenance.
Ler o casoSwitzerland auctioned old and new mobile bands together for CHF996M
ComCom bundled expiring and fresh mobile frequencies into one auction, letting carriers rebuild whole portfolios instead of patching bands.
Ler o casoSwitzerland balanced budgets by braking spending against cyclically adjusted receipts
Switzerland's debt brake lets deficits happen in recessions, but makes booms repay them through a binding spending ceiling.
Ler o casoSTEP made CAD exchange a product model, not just geometry
ISO 10303 won CAD interchange by putting lifecycle product data behind one neutral Part 21 file.
Ler o casoSSR Mining's planners turned mine strategy into a five-hour integer program
A hard-rock mining tool raised scenario throughput 65-fold, from 30 to over 2,000 evaluations per man-week.
Ler o casoSri Lanka made road contractors sell maintained roads, not repairs
A national highways project paired 270 km of upgrades with a pilot that paid local contractors for maintenance performance.
Ler o casoSri Lanka made school reform payable only when schools changed
ADB's first results-based education loan tied disbursements to science and technology streams appearing in schools.
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