Kazakh MMA promoter staged a fake fight to make men face domestic violence
RUH Fighting announced a man-versus-woman bout, then aired real abuse footage — 3.3M men engaged and a criminalization law passed.
Ler o casogenius.wikiUM ARQUIVO CASESTUDIES.CHAT
Bons problemas.
Soluções brilhantes.
Ideias engenhosas que resolveram problemas difíceis. Veja por que funcionaram.
O arquivo completo, no appOs artigos estão em inglês e chinês simplificado. Títulos e textos mantêm o idioma de publicação.
Casos publicados
2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEApple's iTunes store sold single songs at 99¢ and ended the album's grip
Launched April 28, 2003 with 200,000 tracks at 99¢, iTunes sold a million songs in a week — proof legal downloads could work.
Ler o casoHollings picked fewer cancer trials — and twice as many hit enrollment targets
Hollings Cancer Center scored trials on 15+ weighted criteria; it selected 26%→17% of proposals, and those hitting accrual targets rose 20%→39%.
Ler o casoCoulter counted blood cells as electrical pulses
Coulter counted blood cells as electrical pulses, replacing slow, subjective microscope counts.
Ler o casoDentsu's Visiongram renders each blind person's sight as a viewable dot filter
Enter a visually impaired person's acuity, field and color data and the tool turns it into a dot-design filter, so sighted people can finally see how they see.
Ler o casoIAB's ads.txt killed domain spoofing with one text file at the web root
Fake publisher inventory cost advertisers millions; the IAB's fix was a plain text file only the real domain owner could post, and it swept programmatic ads.
Ler o casoDavid Lu rebuilt Line Rider in the browser to finish his 11-year track
When the Flash editor stalled his dream track, David Lu rebuilt Line Rider in the browser, made it the official game, and finished Omniverse II
Ler o casoRXIL's TReDS let small suppliers sell big buyers' invoices for cash, no collateral
India's TReDS made an accepted corporate invoice itself the collateral: MSMEs auction it to financiers, get paid in days, and owe nothing if the buyer defaults.
Ler o casoPedigree's AI turned real shelter dogs into the stars of every ad
AI-generated portraits of adoptable local dogs replaced stock photos, driving a 600% jump in adoptions.
Ler o casoThe Ring added an AI judge to boxing — and won Lynx's Digital Craft Grand Prix
Boxing's The Ring trained an AI on 103 years of fight data and let it score live as a '4th judge', turning judging controversy into a global data story.
Ler o casoMIT's PottsMPNN improved protein design beyond native sequences
MIT's PottsMPNN used noise, pairwise interactions, and evolutionary families to improve structural and energy predictions for novel proteins.
Ler o casoJR turned stations into collectible stamps to revive ridership
JR and Dentsu turned every station into a digital stamp, making train rides a collectible hobby that drew 1.8 million users.
Ler o casoECMAScript stopped a browser language war by standardizing JavaScript in 1997
Netscape submitted JavaScript to Ecma in 1996; one neutral spec made JScript and JavaScript compatible, and ECMA-262 became the web's language.
Ler o casoCRED cast unflappable Rahul Dravid in a road rage and hijacked IPL opening day
CRED's 2021 IPL ad flipped cricket's calmest man into a raging 'Indiranagar ka gunda', and the meme did the media budget's job.
Ler o casoILM open-sourced OpenEXR and it became the VFX industry's image standard
Star Wars-era image files crushed highlights; ILM's 16-bit half-float OpenEXR fixed it, and releasing the code in 2003 made it universal.
Ler o casoArya.ag lent $1.5 billion against stored grain, with zero bad loans
Farmers deposit grain, get a loan in 30 minutes — the stored crop, not their credit history, becomes the collateral.
Ler o casoPowerade wrote mental-health pauses into its athlete sponsorship contracts
Powerade rewrote its sponsorship contracts so athletes can pause for mental well-being without losing income — a slogan made legally binding.
Ler o casoEngelbart's mouse turned hand motion into a pointer, launching interactive computing
A rolling device turned hand motion into screen coordinates; Engelbart's 1968 demo took it from lab oddity to the default input device.
Ler o casoAlphaGo Zero learned to play Go superhumanly from zero human games
DeepMind's AlphaGo Zero beat the champion-defeating AlphaGo 100-0 by learning only from self-play, with no human data or domain knowledge.
Ler o casoSea-Land filled empty Vietnam return legs with Japanese TVs via Mitsui partnership
Sea-Land filled its empty Vietnam return legs with Japanese TVs by partnering with Mitsui for local infrastructure, launching trans-Pacific container trade.
Ler o caso