Nando's Malaysia re-sung a 90s karaoke anthem as a love song for PERi-PERi chicken
Chariot rewrote Malaysia's karaoke anthem Belaian Jiwa as a love ballad for PERi-PERi chicken, rekindling passion for the craft — and winning two Kancils.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEFirefox 57 sped up page loads by delaying tracking-domain scripts instead of blocking them
Firefox Quantum held requests to known tracking domains at the back of the queue during load, freeing bandwidth, I/O and CPU for the content users actually saw
Ler o casoRBI's ULI plugged land records and satellite data straight into loan underwriting
A dairy farmer with no credit history could not get a loan; ULI lets a lender pull her milk sales, land record and cropping pattern in minutes, consent-based.
Ler o casoSPDX gave every software license one short ID — and became the ISO SBOM format
SPDX turned 'what license is this file under?' into a machine-readable identifier, and ten years later ISO made it the software bill of materials standard.
Ler o casoPlayStation turned fans' game memories into a YOASOBI song
For its 30th, PlayStation had YOASOBI turn 26,000+ fan memories into an anthem that won Spikes Asia's Music Grand Prix.
Ler o casoMarc Andreessen's Anti-Todo List made every busy day feel marvelously productive
Marc Andreessen logged every useful action on an Anti-Todo List and reviewed it at night, making busy days feel marvelously efficient
Ler o casoNutriset's Plumpy'Nut: a 30-cent peanut paste that replaced hospital feeding
A therapeutic food with the water pressed out needs no refrigerator, no clean well and no clinic — so mothers, not hospitals, cure severe malnutrition at home.
Ler o casoHyperLogLog counted billions of distinct items in kilobytes
Flajolet's sketch estimates how many unique things you've seen using the longest run of hash leading zeros — 1.5 kB instead of per-item memory.
Ler o casoFevicol skipped the buyer and sold glue to the person who actually chose it
Adhesive brands stocked hardware shops and waited; Pidilite marketed directly to India's carpenters, the real decision-makers, and locked up ~70% of the market.
Ler o casoAmazon self-financed growth by collecting before paying suppliers
Amazon funded growth by collecting from customers at order and paying suppliers weeks later, making expansion generate cash.
Ler o casoEFF's Privacy Badger blocked trackers by behavior, so no blocklist went stale
Privacy Badger enforces Do Not Track: when the same third party tracks you across three sites, it blocks the domain automatically — no lists, no settings
Ler o casoThe EU capped 11,000 plants' carbon, crashed the price once, then rebuilt the market
The EU ETS put a tradable cap on a continent's emissions; a botched first phase crashed prices to zero, and the fixes made it the world's carbon market.
Ler o casoHeinz sent a fan named Heinz to the 2022 World Cup as a human billboard
Not a FIFA sponsor, Heinz Arabia sent Thomas Heinz - a German fan whose name matched the brand - inside the Qatar World Cup and earned $450K in coverage.
Ler o casoFoldscope printed a 2,000× microscope on a sheet of paper costing under $1
Stanford bioengineers folded the instrument into the shipping material: a printed card and a ball lens that self-align into a working microscope.
Ler o casoBogle's 1976 index fund was mocked as un-American, then ate the industry
The first retail index fund opened to jeers while rivals pledged never to settle for average; Vanguard's mutual ownership made the arithmetic of costs decisive.
Ler o casoIKEA Canada charged a negative tax to cancel second-hand double tax
IKEA Canada imposed SHT, a -13% counter tax on its second-hand store, so customers paid 0% tax and the double-tax grievance became real.
Ler o casoVogel's hand-certified 1,000+ toasters at NZ's biggest retailer, lifting sales 64%
Vogel's tested every toaster at The Warehouse by hand — 1,000+ slices — and badged each with its perfect toasting formula; sales rose 64% in-store.
Ler o casoGastroenterology brought back a national match and ended the fellowship offer wars
After its 1999 match collapse, gastroenterology interviews drifted to 20 months early; Roth and Niederle helped restart the match in 2006.
Ler o casoHarry Beck's 1933 Tube map threw out geography — and metro maps worldwide copied it
A draughtsman between jobs redrew the Tube like an electrical circuit — straight lines, 45-degree bends, even spacing — and riders never went back.
Ler o casoPark and Pham settled the Kahn-Kalai conjecture in a six-page proof via covers
Two Stanford mathematicians ended a 16-year-old conjecture about random structure with a short proof that skipped the detour through fractional thresholds
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