Nando's Malaysia re-sung a 90s karaoke anthem as a love song for PERi-PERi chicken
Chariot rewrote Malaysia's karaoke anthem Belaian Jiwa as a love ballad for PERi-PERi chicken, rekindling passion for the craft — and winning two Kancils.
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公開済みの事例
2,000 公開済みの事例 · 随時更新Firefox 57 sped up page loads by delaying tracking-domain scripts instead of blocking them
Firefox Quantum held requests to known tracking domains at the back of the queue during load, freeing bandwidth, I/O and CPU for the content users actually saw
事例を読むRBI's ULI plugged land records and satellite data straight into loan underwriting
A dairy farmer with no credit history could not get a loan; ULI lets a lender pull her milk sales, land record and cropping pattern in minutes, consent-based.
事例を読むSPDX gave every software license one short ID — and became the ISO SBOM format
SPDX turned 'what license is this file under?' into a machine-readable identifier, and ten years later ISO made it the software bill of materials standard.
事例を読むPlayStation turned fans' game memories into a YOASOBI song
For its 30th, PlayStation had YOASOBI turn 26,000+ fan memories into an anthem that won Spikes Asia's Music Grand Prix.
事例を読むMarc Andreessen's Anti-Todo List made every busy day feel marvelously productive
Marc Andreessen logged every useful action on an Anti-Todo List and reviewed it at night, making busy days feel marvelously efficient
事例を読むNutriset's Plumpy'Nut: a 30-cent peanut paste that replaced hospital feeding
A therapeutic food with the water pressed out needs no refrigerator, no clean well and no clinic — so mothers, not hospitals, cure severe malnutrition at home.
事例を読むHyperLogLog counted billions of distinct items in kilobytes
Flajolet's sketch estimates how many unique things you've seen using the longest run of hash leading zeros — 1.5 kB instead of per-item memory.
事例を読むFevicol skipped the buyer and sold glue to the person who actually chose it
Adhesive brands stocked hardware shops and waited; Pidilite marketed directly to India's carpenters, the real decision-makers, and locked up ~70% of the market.
事例を読むAmazon self-financed growth by collecting before paying suppliers
Amazon funded growth by collecting from customers at order and paying suppliers weeks later, making expansion generate cash.
事例を読むEFF's Privacy Badger blocked trackers by behavior, so no blocklist went stale
Privacy Badger enforces Do Not Track: when the same third party tracks you across three sites, it blocks the domain automatically — no lists, no settings
事例を読むThe EU capped 11,000 plants' carbon, crashed the price once, then rebuilt the market
The EU ETS put a tradable cap on a continent's emissions; a botched first phase crashed prices to zero, and the fixes made it the world's carbon market.
事例を読むHeinz sent a fan named Heinz to the 2022 World Cup as a human billboard
Not a FIFA sponsor, Heinz Arabia sent Thomas Heinz - a German fan whose name matched the brand - inside the Qatar World Cup and earned $450K in coverage.
事例を読むFoldscope printed a 2,000× microscope on a sheet of paper costing under $1
Stanford bioengineers folded the instrument into the shipping material: a printed card and a ball lens that self-align into a working microscope.
事例を読むBogle's 1976 index fund was mocked as un-American, then ate the industry
The first retail index fund opened to jeers while rivals pledged never to settle for average; Vanguard's mutual ownership made the arithmetic of costs decisive.
事例を読むIKEA Canada charged a negative tax to cancel second-hand double tax
IKEA Canada imposed SHT, a -13% counter tax on its second-hand store, so customers paid 0% tax and the double-tax grievance became real.
事例を読むVogel's hand-certified 1,000+ toasters at NZ's biggest retailer, lifting sales 64%
Vogel's tested every toaster at The Warehouse by hand — 1,000+ slices — and badged each with its perfect toasting formula; sales rose 64% in-store.
事例を読むGastroenterology brought back a national match and ended the fellowship offer wars
After its 1999 match collapse, gastroenterology interviews drifted to 20 months early; Roth and Niederle helped restart the match in 2006.
事例を読むHarry Beck's 1933 Tube map threw out geography — and metro maps worldwide copied it
A draughtsman between jobs redrew the Tube like an electrical circuit — straight lines, 45-degree bends, even spacing — and riders never went back.
事例を読むPark and Pham settled the Kahn-Kalai conjecture in a six-page proof via covers
Two Stanford mathematicians ended a 16-year-old conjecture about random structure with a short proof that skipped the detour through fractional thresholds
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