Czech insurers stopped the Prague clock 13 minutes to make speeding look pointless
National Delay Day delayed real events by the 13 minutes speeding saves — and speeding accidents fell 10%.
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公開済みの事例
2,000 公開済みの事例 · 随時更新SAS Institute's no-layoff pledge made 2009 its third-most-profitable year
In January 2009 CEO Jim Goodnight promised SAS employees no layoffs if they cut spending and hiring; productivity rose and revenue hit a record $2.3B.
事例を読むPila made backup power a plug-in appliance so renters could adopt batteries
Instead of a $12k+ hardwired Powerwall, Pila sells 1.6 kWh batteries that plug into a standard outlet, mesh across rooms and back up appliances with no permit.
事例を読むNorthwestern cured mouse Lyme with an approved drug at 1/100th the dose
A mechanism-first screen of ~500 drugs found piperacillin hits Borrelia's unique cell-wall synthesis, curing mice at 1/100th the standard dose.
事例を読むCoca-Cola Sabco handed Coke's last mile in East Africa to pushcart entrepreneurs
Bottler Coca-Cola Sabco replaced delivery trucks with independently owned micro-depots, and pushcarts now carry most of its Coke in Ethiopia and Tanzania.
事例を読むRAF Bomber Command blinded German radar with foil strips
RAF Bomber Command defeated German radar by dropping aluminum strips that flooded screens with false echoes, blinding night fighters.
事例を読むNSO Group sold governments a zero-click spyware that hacked encrypted phones
Pegasus turned smartphones into silent listening posts: licensed to 60 agencies in 40 countries, it infected iPhones with no user action
事例を読むSan Francisco priced curb parking so one or two spaces always stayed open
SFpark set meter prices to hit a 60–80% occupancy target, cutting cruising for parking by about half without raising average prices.
事例を読むNescafé Egypt's Ramadan ad sold the first post-fast cup by showing no coffee at all
During Ramadan, Nescafé aired an ad with zero coffee — just people craving their missing ritual — and won Effie MENA 2025 Gold for the idea.
事例を読むLagrange Point beat Apple's AirPods region lock by faking the Wi-Fi air
A Bengaluru trio teleported a Wi-Fi-only iPad to California inside a foil Faraday cage, microwave as jammer, to unlock AirPods Pro 2 hearing aids in India.
事例を読むThe FCC's first spectrum auction sold all ten licenses at once, in rounds, for $617m
Milgrom and Wilson answered Congress's problem of selling radio waves with the simultaneous multi-round auction; the first one raised $617m.
事例を読むIBM pledged 500 software patents to open source and kept the rights
In 2005 IBM promised never to assert 500 patents against open-source software; the commons grew without IBM surrendering ownership.
事例を読むHarley-Davidson tied prostate screening to its 500-mile bike check-up — and men showed up
Harley-Davidson UAE attached a free prostate exam to the bike's mandatory 500-mile check-up, reframing screening as maintenance — screenings rose 56%.
事例を読むZoho moved the office to the talent: software hubs in Indian villages
Instead of pulling rural engineers into Chennai, Zoho opened spoke offices in villages like Tenkasi — and built product teams there.
事例を読むANZ's Mr Humfreez sheep made damp homes visible; searches jumped 5x
Mr Humfreez, a no-battery sheep, shows damp or cold homes with his horns and nose; ANZ's giveaway drew 5x the searches of any past campaign.
事例を読むCRDTs let replicas diverge and still converge without locks
Conflict-free replicated data types make concurrent edits commute, so offline replicas merge safely — the foundation under Figma-style multiplayer.
事例を読むNorway's Project Japan talked raw salmon into sushi and built a global craving
A 1985 Norwegian delegation stopped selling 'Norwegian salmon' and started selling salmon sushi, turning Japan's taboo into the world's default topping.
事例を読むRome undercut Rhodes by making Delos a free port
Rome punished Rhodes by making Delos a free port, so merchants abandoned Rhodes's 2% tax, collapsing its revenue and naval power.
事例を読むproject44 became the one API between 142,000 carriers and every shipper
project44 built one API layer that connected once to every carrier, fixing freight's blind spots — the connective tissue of global supply chains.
事例を読むBritain replaced its electricity pool with bilateral trading and prices fell.
In 2001 Ofgem scrapped England & Wales' central power pool for self-scheduled bilateral trading plus an imbalance price; forward prices fell within months.
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