Monash recruited students by showing a future that shouldn't exist
While rivals promised perfect futures, Monash exhibited 17 dystopian products; 24.6% of student visitors registered and it became No.1 preference university.
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公開済みの事例
2,000 公開済みの事例 · 随時更新Hack typeface prebuilt Powerline glyphs, ending the font patching that blocked adoption
Source Foundry's Hack rebuilt the libre Bitstream Vera lineage for screens, built Powerline glyphs in, and opened with a 521-point Hacker News launch
事例を読むFielding's REST constraint made the web's own uniform verbs the API standard
REST derived a uniform-interface, stateless, cacheable style from the Web that later became the default API design.
事例を読むRwanda's tax authority found threats backfired on best payers
Rwanda's tax authority tested threats against friendly messages and found threats backfired on high-income filers.
事例を読むQpoint's qtap reads TLS plaintext via eBPF without a proxy
A Linux eBPF agent hooks SSL_read/SSL_write to capture pre-encryption traffic with process and container context, so apps need no proxies or certs.
事例を読むMANTRA of Hope turned a survivor's private phrase into court-ready evidence in Indonesia
Nine in ten Indonesian sexual assault cases stall for lack of non-consent evidence; MANTRA of Hope records discreetly on a mantra word and won ADFEST Gold.
事例を読むFirefox's first production Rust code shipped in 2016 via a memory-safe MP4 parser swap
Mozilla launched Rust in Firefox by rewriting the untrusted MP4 parser; telemetry logged zero issues over a billion uses
事例を読むADB paid PLN's Sumatra grid for results—customers, lines, feeders—not inputs
ADB's first energy results-based loan paid PLN only for verified outcomes; Sumatra hit 14.54M customers by mid-2019.
事例を読むZipDial turned India's free missed call into a marketing channel Twitter bought
Ring once, hang up before it connects: ZipDial made the free hang-up the clickable button for a country without data plans — brands paid, users paid nothing.
事例を読むJapan made the best appliance on sale the legal benchmark for every maker
METI set efficiency targets from the market's best product and graded each maker on its weighted average — every target met, no fine ever issued.
事例を読むCloudflare's OTC-stamped BGP probes caught two Tier-1s stripping the leak guard
Cloudflare announced prefixes marked Only-to-Customer and watched collectors to catch networks stripping the route-leak guard; one Tier-1 fixed itself.
事例を読むAalsmeer sells its dying flowers by racing a price downward instead of bidding one upward
Aalsmeer sells its dying flowers by racing a price downward instead of bidding one upward
事例を読むKoster's robots.txt let websites tell crawlers what to skip, and it became the web's rule
After crawlers crashed his server, Martijn Koster proposed a plain-text opt-out file; crawler writers honored it and the web got a voluntary rulebook.
事例を読むSebamed put the shampoo industry's 'Conditions Apply' asterisk on trial
Instead of another beauty commercial, Sebamed staged a courtroom drama prosecuting the fine print its rivals hide behind — with zero product shots.
事例を読むRevideo made the video scene a TypeScript format AI agents can write
Revideo forked a canvas animator into an MIT TypeScript scene format AI agents can write, winning developers who found Remotion paid and MoviePy preview-less.
事例を読むKhan Bank kept its rural branches and turned near-liquidation into Mongolia's largest bank
An outside team kept AgBank's 269 rural branches, turned payments into deposits, hit profit in six months, and privatized it as Khan Bank in 2003.
事例を読むLuckin x Moutai latte sold 5.42M cups on day one
19-yuan 'first cup of Moutai' co-brand: 5.42M cups and ¥100M+ on day one; Grand Effie China and 金投赏 Gold.
事例を読むSeria's 100-yen store kept one price for decades and earns 9.8% operating margins
Japan's #2 hundred-yen chain co-develops ~90% of its goods with makers, skips food, and ran the sector's first real-time POS — profit where rivals discount.
事例を読むKen Shirriff exposed Hacker News' hidden penalties using its public ranking formula
He crawled HN's front page every minute, scored stories with the public formula, and read every rank gap as a hidden penalty.
事例を読むLifeblood read its live blood shortage on nightly news like a bushfire alert
Lifeblood turned its live blood-supply tracker into a nightly news segment styled like a bushfire warning, so shortages announced themselves.
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