Czech insurers stopped the Prague clock 13 minutes to make speeding look pointless
National Delay Day delayed real events by the 13 minutes speeding saves — and speeding accidents fell 10%.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTESAS Institute's no-layoff pledge made 2009 its third-most-profitable year
In January 2009 CEO Jim Goodnight promised SAS employees no layoffs if they cut spending and hiring; productivity rose and revenue hit a record $2.3B.
Ler o casoPila made backup power a plug-in appliance so renters could adopt batteries
Instead of a $12k+ hardwired Powerwall, Pila sells 1.6 kWh batteries that plug into a standard outlet, mesh across rooms and back up appliances with no permit.
Ler o casoNorthwestern cured mouse Lyme with an approved drug at 1/100th the dose
A mechanism-first screen of ~500 drugs found piperacillin hits Borrelia's unique cell-wall synthesis, curing mice at 1/100th the standard dose.
Ler o casoCoca-Cola Sabco handed Coke's last mile in East Africa to pushcart entrepreneurs
Bottler Coca-Cola Sabco replaced delivery trucks with independently owned micro-depots, and pushcarts now carry most of its Coke in Ethiopia and Tanzania.
Ler o casoRAF Bomber Command blinded German radar with foil strips
RAF Bomber Command defeated German radar by dropping aluminum strips that flooded screens with false echoes, blinding night fighters.
Ler o casoNSO Group sold governments a zero-click spyware that hacked encrypted phones
Pegasus turned smartphones into silent listening posts: licensed to 60 agencies in 40 countries, it infected iPhones with no user action
Ler o casoSan Francisco priced curb parking so one or two spaces always stayed open
SFpark set meter prices to hit a 60–80% occupancy target, cutting cruising for parking by about half without raising average prices.
Ler o casoNescafé Egypt's Ramadan ad sold the first post-fast cup by showing no coffee at all
During Ramadan, Nescafé aired an ad with zero coffee — just people craving their missing ritual — and won Effie MENA 2025 Gold for the idea.
Ler o casoLagrange Point beat Apple's AirPods region lock by faking the Wi-Fi air
A Bengaluru trio teleported a Wi-Fi-only iPad to California inside a foil Faraday cage, microwave as jammer, to unlock AirPods Pro 2 hearing aids in India.
Ler o casoThe FCC's first spectrum auction sold all ten licenses at once, in rounds, for $617m
Milgrom and Wilson answered Congress's problem of selling radio waves with the simultaneous multi-round auction; the first one raised $617m.
Ler o casoIBM pledged 500 software patents to open source and kept the rights
In 2005 IBM promised never to assert 500 patents against open-source software; the commons grew without IBM surrendering ownership.
Ler o casoHarley-Davidson tied prostate screening to its 500-mile bike check-up — and men showed up
Harley-Davidson UAE attached a free prostate exam to the bike's mandatory 500-mile check-up, reframing screening as maintenance — screenings rose 56%.
Ler o casoZoho moved the office to the talent: software hubs in Indian villages
Instead of pulling rural engineers into Chennai, Zoho opened spoke offices in villages like Tenkasi — and built product teams there.
Ler o casoANZ's Mr Humfreez sheep made damp homes visible; searches jumped 5x
Mr Humfreez, a no-battery sheep, shows damp or cold homes with his horns and nose; ANZ's giveaway drew 5x the searches of any past campaign.
Ler o casoCRDTs let replicas diverge and still converge without locks
Conflict-free replicated data types make concurrent edits commute, so offline replicas merge safely — the foundation under Figma-style multiplayer.
Ler o casoNorway's Project Japan talked raw salmon into sushi and built a global craving
A 1985 Norwegian delegation stopped selling 'Norwegian salmon' and started selling salmon sushi, turning Japan's taboo into the world's default topping.
Ler o casoRome undercut Rhodes by making Delos a free port
Rome punished Rhodes by making Delos a free port, so merchants abandoned Rhodes's 2% tax, collapsing its revenue and naval power.
Ler o casoproject44 became the one API between 142,000 carriers and every shipper
project44 built one API layer that connected once to every carrier, fixing freight's blind spots — the connective tissue of global supply chains.
Ler o casoBritain replaced its electricity pool with bilateral trading and prices fell.
In 2001 Ofgem scrapped England & Wales' central power pool for self-scheduled bilateral trading plus an imbalance price; forward prices fell within months.
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