Clarke and Wright's savings trick made delivery routes computable by hand
A 1964 algorithm merged the most worthwhile route pairs first — and gave fleets routes they could compute.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEIBM pointed 13,000 salespeople with two models instead of territory folklore
IBM's OnTARGET found hidden sales opportunities and its Market Alignment Program reallocated reps to them — worth hundreds of millions a year.
Ler o casoMaersk's Daily Maersk guaranteed on-time ocean delivery with cash compensation
In October 2011 Maersk Line guaranteed Asia–Europe transit times, paying USD 100–300 per late container where 44% of boxes ran late.
Ler o casoIndia's ABDM linked health records with consent, not a central database
India built rails for a billion health records without building a warehouse: hospitals keep the files, a consent switch hands them to any doctor or app.
Ler o casoVaseline co-created the first lotion for transgender women and won two Spikes Grands Prix
Asked for a campaign, Ogilvy answered with a product: a clinically proven body lotion co-created with transgender women, sold out in Thailand.
Ler o casoISO 6346 gave every shipping container one self-checking identity number
Eleven characters — owner, serial, check digit — tell any crane or customs officer which box it holds and whether the number was misread.
Ler o casoEquity Bank turned insolvency into Kenya's largest bank by market value
After insolvency, Equity rebuilt around the unbanked: new controls, savings and microloans, a 2004 bank license and a 2006 IPO as the biggest bank by value.
Ler o casoBayh-Dole let universities patent federally funded inventions
Bayh-Dole flipped ownership of government-funded inventions to universities; licensing has helped spawn over 17,000 U.S. startups.
Ler o casoMastercard rig let a wheelchair user be an Australian Open ballkid
Instead of buying ads at the Australian Open, sponsor Mastercard built a ball rig that let an 11-year-old wheelchair champion work as a ballkid.
Ler o casoBT scheduled field engineers dynamically and saved $150M a year
BT added heuristic search and constraint reasoning to Work Manager so thousands of field jobs could be reassigned as reality changed.
Ler o casoIndia's e-RUPI voucher could only be spent on one thing at a time
A prepaid QR/SMS voucher, redeemable only for one named service, made welfare payments leak-proof.
Ler o casoNRK exposed phone-location sellers by requesting its own data, then buying it
A Norwegian broadcaster used GDPR requests to trace how apps sold a journalist's location, then bought 'anonymized' data and found a real person in it
Ler o casoAmbev's Zé Delivery out-delivered the delivery apps with its own beer channel
The brewer skipped third-party apps: its own Zé Delivery brings beer in under an hour from 850 cities' stock.
Ler o casoNIO split the battery from the car, rented it monthly, and made swapping licensable
NIO's 2020 BaaS sells the car without the battery, rents packs monthly via a battery asset company, and runs a 2,400-station swap network.
Ler o casoEsri gave the shapefile spec away and it became GIS's universal exchange format
Esri published the shapefile's full byte-level spec for free, and rivals had no choice but to make it GIS's universal interchange format.
Ler o casoSleepZone priced its anti-snore pillows by snore volume and won a Dubai Lynx Gold
SleepZone's In-Snore Coupons turned a partner's snoring into a discount; foot traffic rose 34% and pillow sales 22%.
Ler o casoBangladesh's member-owned rural power cooperatives kept losses and theft low
Bangladesh electrified villages through ~70 consumer-owned power cooperatives; collections hit 97% and a World Bank project cut losses from 13% to 10.5%.
Ler o casoADB lent Karachi's newly privatized KESC $150M for a turnaround; losses halved to 15%
After KESC's 2005 privatization, ADB lent $150M against a turnaround plan; T&D losses fell from 34.2% to 15.3% and the utility turned profitable.
Ler o casoHatch-Waxman traded patent length for a fast generic pathway.
The 1984 law let generics piggyback on a brand's approval and challenge patents, while extending the brand's patent life, kick-starting generic competition.
Ler o casoFive Star Chicken proved its name with a salesman who can't sell anything else
Thailand's obsession with ratings left nobody with a perfect five, so Five Star Chicken made a salesman fail at mundane five-star sales — and won a Grand Prix.
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