Les articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
01sales1872–1875
Milwaukee beer could only travel so far, so Schlitz planted saloon agencies on the railroad gateways — and the Uihleins made it America's biggest brewer.
Lire le cas ↗02strategy2003–2012
Mozambique handed crumbling Maputo port to a private consortium in 2003; ships doubled and cargo tripled from 5m to 15m tonnes by 2012.
Lire le cas ↗03tech2020–2024
Instead of cloning Chrome's private CDP, Mozilla co-authored W3C WebDriver BiDi — by Puppeteer 23, one event-driven API automates Chrome and Firefox.
Lire le cas ↗04trading1985–2008
Since 1985, Baltic Exchange panellists' daily route rates are averaged into a freight index that lets owners and charterers hedge shipping costs.
Lire le cas ↗05advertising2026
With over 60% of Swiss households refusing unaddressed flyers, McDonald's gave fans a peelable 'no ads — except McDonald's coupons' sticker for their mailboxes.
Lire le cas ↗06engineering2023
incident.io instrumented every local Go build instead of trusting benchmarks; the data bought M3 Pros for M1 owners and made M2 owners wait
Lire le cas ↗07finance2006–2013
NASA bet $800M on milestone payments, not cost-plus: two new launch vehicles, two cargo ships, and a $1.6bn service contract that actually flew.
Lire le cas ↗08legal1994–1998
Refused a mobile license, Strive Masiyiwa didn't bribe or leave: he made Zimbabwe's monopoly a free-speech case and beat it in court.
Lire le cas ↗09marketing2025
du didn't claim reliability, it demonstrated it: one phone, no backups, passed between 12 creators across all seven Emirates for a record-breaking livestream.
Lire le cas ↗10people2005–2013
A JR East cleaning subsidiary rebuilt Tokyo Station's turnaround as a choreographed public performance, so 17-car trains reload in 12 minutes and run on time.
Lire le cas ↗11product2017
Canonical's Ubuntu product lead posted an open Ask HN for 17.10, pulled 1,100+ comments via the HN API, weighted themes by mentions, and answered each in public
Lire le cas ↗12research1980
Goodenough predicted a metal oxide would beat a metal sulphide cathode; his 1980 lithium cobalt oxide hit four volts and made lithium batteries viable.
Lire le cas ↗13sales1974–2019
In the mid-1970s Natura shut its only shop and bet on door-to-door 'consultoras' — a female sales force that later bought Avon and hit 6.3 million consultants.
Lire le cas ↗14strategy2024
McDonald's Finland had streetwear label VAIN turn its uniforms into a staff-only fashion drop, making the job the way to get the clothes.
Lire le cas ↗15tech2020–2021
An audit found Twitter's saliency crop skewed by race and gender, so Twitter stopped auto-cropping and showed full images instead
Lire le cas ↗16trading2012–2020
California's 2012 cap-and-trade auction sold allowances at a set minimum and kept a reserve to cap spikes, avoiding the price collapse that gutted EU ETS.
Lire le cas ↗17advertising2022
A mockumentary about Cristiano Ronaldo's doppelgänger proved Burger King's Plant-Based Whopper tastes 'as good as the original' and beat sales targets.
Lire le cas ↗18engineering2010–2025
The top diaper maker built the world's first horizontal diaper-recycling loop: ozone sterilization yields virgin-grade pulp, municipalities supply feedstock.
Lire le cas ↗19finance1998–1999
In September 1998 the New York Fed talked fourteen banks into buying 90% of LTCM with their own cash — no public funds, no fire sale.
Lire le cas ↗20legal1962–1992
Robert Kearns' transistor circuit let wipers blink like an eyelid; Detroit adopted it, and he fought them into the 1990s.
Lire le cas ↗