Ska Brewing turned a bad hops contract into a new DIPA
Ska Brewing turned a bad five-year hops contract into BHC DIPA, brewing a new double IPA from the surplus hops and putting the contract's villain on the label.
사례 읽기genius.wikiCASESTUDIES.CHAT 아카이브
좋은 문제에는,
기발한 해법을.
어려운 문제를 해결한 기발한 아이디어와 성공 요인을 탐구하세요.
전체 아카이브는 앱에서번역이 없는 사례는 게시된 원문으로 연결되며 원문의 언어로 표시됩니다.
게시된 사례
3,236 게시된 사례 · 정기 업데이트Snowdevil built better snowboard software, then sold it as Shopify
Snowdevil built its own e-commerce software to sell snowboards, then pivoted to sell the software as Shopify after strangers asked to license it.
사례 읽기Song China made legal ports worth using so merchants used them without being forced to
Song China made licensed ports worth using so merchants chose them over smuggling.
사례 읽기Honda resurrected Senna's 1989 lap from telemetry data to sell its navigation app
Honda turned Ayrton Senna's 25-year-old telemetry data into a light-and-sound recreation of his fastest lap at Suzuka, making the case for its navigation app.
사례 읽기Sounds Right made nature a Spotify artist to fund conservation
Sounds Right credited nature as a Spotify artist, so streaming royalties automatically fund conservation.
사례 읽기Researchers cut South Africa's hiring gap with a one-page reference letter
Economists cut South Africa's hiring gap by adding a one-page reference letter from a past employer.
사례 읽기Southwest Airlines studied NASCAR pit crews to fly a four-plane schedule with three planes
Southwest, short one plane and broke, cut gate turnaround to 10 min via NASCAR pit-crew style, flying a four-plane schedule with three.
사례 읽기Specsavers rickrolled UK with hearing test disguised as joke song
Specsavers rickrolled the UK with a hearing test disguised as a joke song, so listeners caught themselves mishearing every line
사례 읽기Stockholm turned a speed camera into a lottery
Game designer Kevin Richardson turned a Stockholm speed camera into a lottery, using speeders' fines to reward compliant drivers, cutting average speed by 22%.
사례 읽기Stephanie Shirley signed 'Steve' to beat sexism, built firm from overlooked women
Stephanie Shirley signed letters 'Steve' to get clients, then built her software firm from women the industry wouldn't hire.
사례 읽기stickK boosted goal success by letting forfeited money go to an anti-charity
stickK let people bet on goals, sending forfeited money to an organization they despise, boosting success by 15%.
사례 읽기AP7's default fund beat 87% of active pension choosers
Sweden's AP7 default fund beat 87% of active choosers by giving non-choosers a low-cost index fund.
사례 읽기Sweden imported garbage to feed its incinerators
Swedish waste operators, facing shrinking domestic trash, imported Norway's excess waste for a fee, keeping incinerators running and earning twice.
사례 읽기Bridge industry made wind-tunnel testing mandatory after Tacoma Narrows collapse
After Tacoma Narrows collapsed, the bridge industry made wind-tunnel flutter testing mandatory for every major span, turning a blind spot into a routine check.
사례 읽기The Female Company bound tampons into a book to dodge luxury tax
The Female Company bound tampons into a book, legally reclassifying them from 19% luxury tax to 7% necessity tax in Germany.
사례 읽기Tennessee tourism board turned alt text into song lyrics
Tennessee's tourism board had Dolly Parton and others rewrite alt text as song lyrics, turning a checkbox into sought-after content.
사례 읽기Homeplus turned subway walls into virtual shelves, shoppers scanned QR codes while waiting
Homeplus turned subway walls into virtual shelves; commuters scanned QR codes while waiting, lifting online sales 130%.
사례 읽기TfL cut perceived bus wait with real-time arrival displays
TfL reduced perceived bus wait by showing real-time arrival times, cutting anxiety without speeding up buses.
사례 읽기Timpson gave staff a £500 blank check to fix complaints
Timpson gave every shop-floor colleague a £500 blank check to resolve complaints on the spot, no manager needed.
사례 읽기Tiny Speck reframes failed game into Slack
The game failed; the chat tool they built to survive it was the real product. Their team couldn't ship without it — every distributed team had the same need.
사례 읽기