Stitch Fix charged $20 for a box, then credited it against anything you kept
Stitch Fix charged a $20 styling fee, credited against any purchase, to make discovery-based shopping work.
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3,236 게시된 사례 · 정기 업데이트Thomas Cook invented the package tour by bundling train, meal, arrangements
Thomas Cook bundled train, meal, and arrangements into one prepaid ticket, turning non-travelers into tourists.
사례 읽기Topps signed players, not cards, to own baseball card monopoly
Topps signed ballplayers for exclusive likeness rights, so rivals had no one to print.
사례 읽기Yellow Tail won US by selling to non-wine-drinkers
Casella Wines launched Yellow Tail for non-wine-drinkers, stripping wine jargon, and it became the top US import in two years.
사례 읽기Karnataka insured farmers by deducting premiums from milk money
Devi Shetty and Karnataka's cooperatives insured 1.6M farmers by deducting 60-rupee premiums from milk payments.
사례 읽기Zillow gave home valuations away free and charged the agents who benefit
Zillow gave home valuations away free and charged the agents who benefit.
사례 읽기Zipcar rented cars by the hour with a card that unlocked the car
Zipcar made hourly rental viable by replacing the counter with an RFID card unlock, cutting overhead.
사례 읽기Graniterock let customers short-pay invoices to prove quality
Graniterock printed on invoices that unhappy customers could cross off items and pay less, making quality promises self-enforcing.
사례 읽기Price Club made membership fee the profit, goods at cost
Price Club charged an annual membership fee and sold goods at near-cost, making the fee the profit and the low prices the product.
사례 읽기Dove paid creators to amplify honest reviews, negative kept
Dove paid creators to amplify their followers' honest reviews, negative included, so praise carried no paid motive.
사례 읽기Luckin dropped its scripted film and filmed the real flatbread stall next door
Luckin, facing a viral clip of a flatbread stall, ditched the scripted ad and filmed the real scene, letting the slogan surface in the street.
사례 읽기Artists floated a stocked store onto Toronto harbor, no sales allowed
Artists floated a stocked store onto Toronto harbor, no entry or sales, making it a landmark.
사례 읽기XXXX paid you in beer to watch seagrass grow
XXXX paid people in beer vouchers to watch a seagrass livestream, turning boredom into a paid task that funded reef restoration.
사례 읽기Uwant re-issued street cats under ancient poetic names
Uwant re-issued street cats under ancient poetic names and awarded them trophies, shifting perceived value without changing the cats.
사례 읽기3M let a failed glue find its problem
3M chemist Silver's weak glue found a use when a colleague's bookmark problem matched it.
사례 읽기Agathocles burned his fleet to force his army forward
Agathocles, besieged at Syracuse, landed a small force in Africa and burned his ships so his men could only advance.
사례 읽기Aggreko guaranteed World Cup power without building a plant
Aggreko guaranteed uninterrupted power for the 2010 World Cup by renting the service, not the generators, then removing all equipment.
사례 읽기Airbnb built a one-click bridge onto Craigslist's audience without permission
Airbnb, with no budget or API, built a one-click tool that cross-posted host listings to Craigslist, routing its traffic into Airbnb.
사례 읽기Airbnb stopped showing either side's review until both had written theirs
Airbnb stopped showing either side's review until both had written theirs, so retaliation was impossible and honesty became rational.
사례 읽기Ajinomoto answered gyoza-stick claims by publishing 3,520 scanned pans
Ajinomoto, facing viral stick claims, asked customers to mail burnt pans, 3D-scanned 3,520, published them openly, then launched a less-sticky gyoza.
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