DSP Mutual Fund found lost children at Kumbh with offline drone
DSP Mutual Fund turned a lost-and-found into offline hardware: ULF wristbands and a Garuda drone that guides rescuers to each child at the Kumbh Mela.
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3,236 PUBLISHED CASES · REGULARLY UPDATEDGE's Jack Welch had junior staff teach senior execs the internet
GE's Jack Welch had 500 junior employees teach 500 senior executives the internet one-on-one, reversing the mentoring direction.
Read the caseGenroku Sushi's conveyor belt put prices on plates
Yoshiaki Shiraishi cut sushi labor by encoding prices in plate colors on a conveyor belt, letting customers self-serve.
Read the caseGermany made the training credential belong to the trade's chamber, not the training firm
Germany's 1969 Vocational Training Act made chambers, not firms, certify apprentices, so poaching no longer pays.
Read the caseGoodRx made drug-price comparison free and billed pharmacy benefit managers instead
GoodRx made drug-price comparison free by routing cash purchases through the PBM's claims pipeline, getting paid from the PBM's processing fee.
Read the caseGoogle hid the M&Ms in opaque jars and employees ate 3.1 million fewer calories
Google's food team hid M&Ms in opaque jars, keeping healthy snacks visible, and employees ate 3.1 million fewer calories in seven weeks.
Read the caseGoogle filtered applicants with a billboard math puzzle
Google put a math puzzle on a billboard with no company name, so only engineers who think that way would solve it and apply.
Read the caseGoTo.com made advertisers pay only for clicks, not impressions
GoTo.com's Bill Gross made advertisers pay only when a user clicked their ad, with an auction setting the price per keyword.
Read the caseGrateful Dead gave away recordings to sell live shows
The Grateful Dead let fans tape and trade shows for free, turning recordings into ads for the live experience they actually sold.
Read the caseGermany made packaging producers pre-pay for disposal
Germany's 1991 Packaging Ordinance made producers pay a per-unit fee for their packaging's disposal, driving recycling rates above 60%.
Read the caseSwift built refrigerator cars and depots to bypass railroads protecting cattle freight
Swift bypassed railroads that refused dressed beef by building his own refrigerator cars and depots, using a smaller railroad.
Read the caseBabylon wrote debt forgiveness into the loan itself
Babylon's Code of Hammurabi wrote debt relief into every loan, so a ruined farmer owed nothing after a disaster.
Read the caseHampton Inn let any employee refund any guest to prove its promise
Hampton Inn let any employee refund any dissatisfied guest in full, no approval, to make its quality promise credible.
Read the caseHaraku made a single 3.5-metre noodle for gamers
Haraku Ramen made a single 3.5-metre noodle so gamers can slurp without pausing their match.
Read the caseHarle Syke Mill gave its looms to workers and rented them power
Harle Syke Mill, crashed by the Cotton Famine, gave its looms to worker-shareholders and rented them steam power, becoming a landlord of space and power.
Read the caseJudge Alm cut probation violations with swift, certain sanctions
Judge Steven Alm cut probation violations by making sanctions swift, certain, and brief instead of delayed and severe.
Read the caseThe sound was never recorded, so they made the reconstruction itself the campaign
Don't fake the sound that was never recorded — make the reconstruction itself the campaign and let historians be the credibility.
Read the caseHeineken grouped rival bars by shared name into a chain without a parent
Heineken grouped Spain's independent bars by their shared names, pooling ads and training into a chain without owning any bar.
Read the caseHeinz turned closed restaurants' shutters into chef-voiced billboards
Heinz turned closed restaurants' shutters into chef-voiced billboards to convince Chinese home cooks ketchup belongs in Chinese dishes.
Read the caseHoover fed occupied Belgium by finding what occupiers and blockade both wanted
Herbert Hoover fed occupied Belgium by finding that both the German occupiers and the British blockade preferred a neutral relief group to bear the cost.
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