Toast Ale brewed beer from surplus bread and gave profits to fight food waste
Toast Ale brewed beer from surplus bread and gave profits to fight food waste.
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3,236 PUBLISHED CASES · REGULARLY UPDATEDToo Good paid Kenyan farmers for milk lost to antibiotic rules
Too Good, a Kenyan dairy brand, paid farmers for milk lost during antibiotic withdrawal, so they no longer had to sell contaminated milk to survive.
Read the caseTourism Queensland turned a job listing into $200M of free advertising
Tourism Queensland posted a real caretaker job for the Great Barrier Reef, turning a $1M campaign into $200M in earned media.
Read the caseToyoda Automatic Loom Works taught looms to stop on thread breaks
A loom didn't know it was weaving flawed cloth the moment a thread snapped — so Toyoda taught it to stop itself the instant it happened, instead of catching the
Read the caseToyota made the andon cord a duty, not a risk
Toyota made pulling the andon cord a daily duty, with a team leader who thanks the worker, so defects surface immediately.
Read the caseLADbible declared the Pacific garbage patch a country to force UN response
LADbible and Plastic Oceans declared the Pacific garbage patch a country, 'Trash Isles', and filed a UN membership application to force an official response.
Read the caseEngland's Trial of the Pyx stopped mints from grading their own coins
Medieval England stopped mints grading their own coins by sealing samples in a locked box for an independent jury to assay.
Read the caseTrinitarians and Mercedarians pooled donations to ransom captives from pirates
Two Catholic orders pooled continuous donations into a standing fund to ransom captives from pirates, spreading a risk no family could bear alone.
Read the caseTycho Brahe built his observatory underground to stop wind sway
Tycho Brahe, finding his observatory swayed in wind and ruined readings, built a new one underground, anchored in bedrock.
Read the caseTyre kept purple dye monopoly by never writing recipe
Tyre's dye-makers protected their purple dye monopoly for two millennia by keeping the recipe entirely oral, never writing it down.
Read the caseUber paid drivers to wait for riders who hadn't arrived yet
Uber solved the chicken-and-egg problem by guaranteeing driver earnings, so drivers stayed logged in and riders saw cars on the map.
Read the caseUjjivan turned wedding envelopes into bank accounts
Ujjivan turned the wedding shagun envelope into a bank account form, using its coin as first deposit, opening 232k accounts.
Read the caseUN Women sent lawmakers child-drawn wedding invitations
UN Women mailed child-drawn wedding invitations to Pakistani lawmakers, forcing them to confront child marriage personally.
Read the caseUnilever bred nozzles after calculation failed
Unilever's biologists bred nozzles through random variation and selection after mathematicians' calculated design failed, yielding a 100x better nozzle.
Read the caseUPS cut fuel by routing trucks to avoid left turns
UPS found that avoiding left turns, even at the cost of extra miles, cut fuel, time, and accidents across its fleet.
Read the caseUS Army won its logistics war with a wooden pallet and a forklift
The US Army Quartermaster Corps paired standardized wooden pallets with forklifts to move supplies in bulk, overcoming labor shortages in WWII logistics.
Read the caseVan Alen capped tennis sets with a tiebreak
Jimmy Van Alen capped tennis sets with a tiebreak at 6-6, guaranteeing matches end.
Read the caseVanMoof cut shipping damage by printing a TV on the box
VanMoof cut shipping damage 70-80% by printing a TV image on bike boxes, so couriers handled them carefully without reading labels.
Read the caseVenice built warships and auctioned cargo space to open trade
Venice built and armed galleys itself, then auctioned cargo space to merchants, so any trader could ship safely without owning a warship.
Read the caseVeuve Clicquot solved champagne cloudiness with a hole-drilled table
Veuve Clicquot solved champagne cloudiness by drilling a table to hold bottles neck-down and rotating them daily, walking sediment into the neck.
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