Temu took over pricing and logistics so Chinese factories export with one click
PDD's Temu runs the whole export for merchants — pricing, listing, shipping, returns — so a small factory only has to make the goods.
Ler o casogenius.wikiUM ARQUIVO CASESTUDIES.CHAT
Bons problemas.
Soluções brilhantes.
Ideias engenhosas que resolveram problemas difíceis. Veja por que funcionaram.
O arquivo completo, no appQuando não há tradução, os cartões levam ao original publicado e mantêm seu idioma.
Casos publicados
3,236 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTESamsung kept pouring money into memory chips through the 2008 crash until rivals fell away
While rivals cut semiconductor spending in the 2008 downturn, Samsung raised its own to record levels — the counter-cyclical play that made it No. 1.
Ler o casoAustralia gave banks $1 per SME dollar lent
The RBA's Term Funding Facility added a tiny loan allowance for each extra dollar lent to small business, to push credit where it was needed.
Ler o casoThe Fed saved money-market funds by lending through banks it could not lend to directly
When money market funds faced a run, the Fed lent banks money to buy the funds' paper, non-recourse, so the funds got cash.
Ler o casoEmbraer bet US$750 million on a 70–120-seat jet family and reshaped regional aviation
After losing a 70-seat order to Bombardier, Embraer built a clean-sheet jet with mainline comfort and won the gap between regional and big airliners.
Ler o casoDon Quijote's maze stores sell distress-priced spot goods nobody notices buying
The Japanese discounter buys discontinued and out-of-season goods at rock-bottom prices, then hides them in compressed displays that sell by surprise.
Ler o casoBeckhoff replaced proprietary PLC boxes with software running on standard PCs
The German automation maker swapped dedicated PLC boxes for industrial PCs plus real-time software, cutting cost while raising performance.
Ler o casoThe 4-20mA standard outlived rival signals by making 'zero' a fault
Industrial process transmitters use 4mA as the floor instead of 0 so a broken wire reads as a fault, and 4-20mA became the world's analog signal standard.
Ler o casoThe 19-inch equipment rack won by fixing one width and one height unit
A 19-inch frame with a 1.75-inch rack unit, born in telephone exchanges and codified as EIA-310, became the one mount that fits all telecom and server gear.
Ler o casoWhalePower put humpback-whale tubercles on fan blades to beat stall
Leading-edge bumps copied from a humpback flipper let a fan move more air per watt and run quieter than a smooth blade.
Ler o casoWestern Digital optimized which plants get the right to make each part
Qualifying a site to make a product takes months; Western Digital used a multi-stage stochastic program to choose qualifications and cut lost sales.
Ler o casoThe Orphan Drug Act paid for drugs nobody else would develop.
In 1983 the US paired a 25% research tax credit with seven-year exclusivity, turning rare-disease drugs into an investable market.
Ler o casoUnion Pacific assigned empty freight cars by optimization, cutting cost 35% ROI.
Union Pacific replaced manual empty-car choices with an optimization model that assigns cars to demand in real time, cutting transportation cost and staff.
Ler o casoTaco Bell scheduled crews with OR, saving over $53 million in labor.
Taco Bell linked forecasting, simulation and optimization so each store staffs to predicted arrivals, cutting labor cost by more than $53 million.
Ler o casoSwift & Company schedules beef fabrication live with 45 linear programs, getting 200% ROI.
Swift & Company used 45 linear-programming models to schedule its five beef plants in real time and promise delivery dates, earning a 200% return in year one.
Ler o casoSweden's forestry trucks routed by safety, cost and road rules, not distance
Sweden's forest industry routed timber trucks by distance, road width, curvature, gradient and safety — not just the shortest path.
Ler o casoSasol built its coal-to-liquid plans on variability, adding $230M
Sasol's MOSS stochastic simulation captured production variability that averages hide, adding over $230M of value in a decade.
Ler o casoSabena Technics scheduled aircraft line maintenance with MILP and a picture
A mixed-integer model plus visualization let Sabena Technics generate cost-efficient maintenance schedules and debate them with managers.
Ler o casoQualcomm let many callers share one frequency by spreading each into a code
Qualcomm's CDMA gave every call its own spread-spectrum code so a wide channel carried many users, up to 10x analog capacity.
Ler o casoPringles paid a real person to be an NPC who restocks vending machines in a game
Pringles hired one fan as a paid NPC restocking its vending machines inside Train Sim World, drawing 42m impressions and lifting brand awareness 38%.
Ler o caso