Keith Jarrett turned a broken piano into the Köln Concert
Keith Jarrett, handed a broken piano, improvised around its working middle register, making the best-selling piano album.
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3,236 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEW.K. Kellogg left his brother's sanitarium to sell corn flakes
W.K. Kellogg, seeing unsolicited mail orders for flakes his brother refused to sell, quit and founded his own company to commercialize them.
Ler o casoKennedy fixed groupthink by redesigning the room, not the roster
After Bay of Pigs, Kennedy kept the same advisors but changed deliberation: split sub-groups, absent himself, and assigned devil's advocates.
Ler o casoKFC turned a chicken shortage into a win by rearranging its logo to 'FCK'
KFC, facing a chicken shortage that closed stores, apologized by rearranging its logo to 'FCK' in a full-page ad.
Ler o casoMarina Tabassum Architects designed a house you can carry away in 3 hours
Marina Tabassum Architects designed the Khudi Bari, a bamboo house that disassembles in 3 hours, for communities on Bangladesh's shifting river islands.
Ler o casoKilimo Salama insured smallholder farmers via automated weather index
Kilimo Salama insured smallholders by replacing costly per-farm loss checks with automated weather index payouts.
Ler o casoKimberly-Clark's new CEO sold its namesake mills to force a fight it couldn't retreat from
Kimberly-Clark's new CEO Darwin Smith sold the company's namesake paper mills and timberland to force full focus on consumer products, which then beat P&G.
Ler o casoKiva lets donors lend directly to named entrepreneurs
Individual donors in rich countries had no way to fund one specific small business owner in the developing world directly, so Kiva let them lend $25 to a named
Ler o casoKlick Health screened diabetes from short voice recordings
Klick Health built a diabetes screening test from short voice recordings, removing the need for clinic visits and blood draws.
Ler o casoWageningen researchers lured malaria mosquitoes with Limburger cheese
Entomologists Knols and de Jong found Limburger cheese, whose bacteria mimic foot odor, lures malaria mosquitoes as well as human feet.
Ler o casoLapeyre's shrimp peeler unwrapped shells with rollers
Lapeyre's shrimp peeler used oscillating rollers to unwrap shells, replacing hand peeling and boosting yield.
Ler o casoLarson Camouflage disguised Sprint's cell tower as a pine tree
Larson Camouflage built Sprint's cell tower as a fake pine tree to dissolve Monument, Colorado's aesthetic zoning objection.
Ler o casoSawmill fixed $1M theft by letting workers borrow equipment
A sawmill cut theft to near zero by letting workers borrow equipment openly, removing the status reward.
Ler o casoLee Beaumont charged telemarketers to call him
Lee Beaumont, tired of cold calls, set up a premium-rate number so telemarketers paid him per minute to call.
Ler o casoJohns Hopkins treated sick elderly patients at home instead of a hospital ward
Johns Hopkins moved hospital care into elderly patients' homes, cutting costs and harm.
Ler o casoLEGO froze its brick's dimensions to keep all sets compatible
LEGO fixed its brick's instability by adding tubes, then froze that interface forever so every new set still fits every old one.
Ler o casoLiverpool cotton brokers netted resale chains into one settlement
In 1876, Liverpool's cotton brokers settled resale chains as one net balance between first seller and last buyer.
Ler o casoLloyd's stopped salvage extortion with a blank-price contract
Lloyd's let captains sign a blank-price rescue contract, with the fee fixed later by an arbitrator, to stop extortion.
Ler o casoLoJack hid its anti-theft device to cut citywide theft
LoJack hid its anti-theft transceiver so thieves couldn't avoid equipped cars, cutting citywide theft.
Ler o casoLong Island's hospitals gave up hoarding blood for a shared algorithm
Long Island's hospitals stopped hoarding blood and let an algorithm treat the region as one shared supply, cutting waste and shortages.
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