Buddhist monasteries made donations legally unspendable to fund themselves forever
Ancient Indian monasteries turned one-time gifts into perpetual funds by legally forbidding spending the principal, only loaning it at interest.
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Casos publicados
3,236 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEALS patients redirected an already-viral cold-water dare toward their disease
ALS patients redirected an already-viral cold-water dare toward their disease, raising $115 million without inventing a new campaign.
Ler o casoAmish communities got cheaper hospital care by skipping insurance
Amish communities, barred from insurance, got 20-50% hospital discounts by paying cash fast, refusing to sue, and backing it with mutual-aid pools.
Ler o casoAmway wrote its own compliance test before the FTC could
Amway, facing an FTC pyramid-scheme charge with no clear legal test, wrote its own auditable compliance rules and got the FTC to adopt them.
Ler o casoAntwerp built a trading floor for promises
Antwerp built the Handelsbeurs, a purpose-built exchange for trading financial claims, not physical goods.
Ler o casoNASA saved Apollo 13 with a duct-tape CO2 adapter
NASA engineers built a CO2 scrubber adapter from onboard scraps, saving Apollo 13 crew.
Ler o casoAviation Gin turned Peloton's backlash into its own ad
Aviation Gin, seeing Peloton's ad backlash, hired the same actress for a sequel within 75 hours, turning a competitor's viral moment into its own free ad.
Ler o casoAvon and Somerset Police closed a BME pass-rate gap by priming candidates before the test
Avon and Somerset Police closed a BME pass-rate gap by adding self-affirmation questions to the pre-test email, countering stereotype threat.
Ler o casoBankruptcy courts paid the first bidder to attract more bidders
Bankruptcy courts paid the first bidder a breakup fee to make going first rational, attracting more bidders.
Ler o casoO laboratório móvel de Barbara Pratt: investigar danos durante o transporte
A Sea-Land levou o laboratório junto com a carga. Barbara Pratt e seus colegas estudaram as condições de transporte para transformar problemas de deterioração em melhorias testáveis.
Ler o casoBBC avoided newspaper opposition by banning ads and using a licence fee
The BBC, to appease newspapers, banned on-air ads and funded itself via a licence fee on radio owners.
Ler o casoKolkata experiment tied referral bonuses to performance, curbing nepotism
Beaman and Magruder paid Kolkata workers referral bonuses tied to the referred hire's performance, so high-ability referrers stopped recommending relatives.
Ler o casoBeckman fixed fragile pH electrodes by amplifying the signal, not the glass
Arnold Beckman fixed fragile pH electrodes by replacing the weak galvanometer with a vacuum tube amplifier, letting electrodes be rugged.
Ler o casoTed Benna built 401(k) plans for ordinary workers from a tax-code loophole
Ted Benna, a benefits consultant, built a 401(k) plan for ordinary workers by reading the tax code's silence on eligibility as permission, not an oversight.
Ler o casoNaireeta Services banked floodwater underground to fight drought
Biplab Ketan Paul and Naireeta Services built a pipe that injects monsoon floodwater underground, banking it for dry-season irrigation.
Ler o casoBigelow-Hartford won trade trust with an honest house paper
Bigelow-Hartford won trade trust by publishing a house paper that covered competitors' products honestly, even ones it didn't make.
Ler o casoBill France Sr. turned moonshine runners into NASCAR's first stars
Bill France Sr. recruited moonshine runners and wrote NASCAR's rulebook to turn their illegal driving skill into a legitimate commercial sport.
Ler o casoBehavioural Insights Team cut drinking by moving alcohol-free drinks to menu top
The Behavioural Insights Team cut alcohol ordered 15% by moving alcohol-free drinks to the top of bar menus, without changing prices or products.
Ler o casoBlack & Abroad turned a racist slur into travel ads
Black & Abroad turned the racist slur 'go back to Africa' into travel ads for all 54 African countries, hijacking its existing reach.
Ler o casoBlumhouse capped budgets to make every film a small bet
Blumhouse capped film budgets so low that home video alone recoups costs, turning each movie into a small asymmetric bet.
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