Buddhist monasteries made donations legally unspendable to fund themselves forever
Ancient Indian monasteries turned one-time gifts into perpetual funds by legally forbidding spending the principal, only loaning it at interest.
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公開済みの事例
3,236 公開済みの事例 · 随時更新ALS patients redirected an already-viral cold-water dare toward their disease
ALS patients redirected an already-viral cold-water dare toward their disease, raising $115 million without inventing a new campaign.
事例を読むAmish communities got cheaper hospital care by skipping insurance
Amish communities, barred from insurance, got 20-50% hospital discounts by paying cash fast, refusing to sue, and backing it with mutual-aid pools.
事例を読むAmway wrote its own compliance test before the FTC could
Amway, facing an FTC pyramid-scheme charge with no clear legal test, wrote its own auditable compliance rules and got the FTC to adopt them.
事例を読むAntwerp built a trading floor for promises
Antwerp built the Handelsbeurs, a purpose-built exchange for trading financial claims, not physical goods.
事例を読むNASA saved Apollo 13 with a duct-tape CO2 adapter
NASA engineers built a CO2 scrubber adapter from onboard scraps, saving Apollo 13 crew.
事例を読むAviation Gin turned Peloton's backlash into its own ad
Aviation Gin, seeing Peloton's ad backlash, hired the same actress for a sequel within 75 hours, turning a competitor's viral moment into its own free ad.
事例を読むAvon and Somerset Police closed a BME pass-rate gap by priming candidates before the test
Avon and Somerset Police closed a BME pass-rate gap by adding self-affirmation questions to the pre-test email, countering stereotype threat.
事例を読むBankruptcy courts paid the first bidder to attract more bidders
Bankruptcy courts paid the first bidder a breakup fee to make going first rational, attracting more bidders.
事例を読むBarbara Prattの移動実験室：輸送中の貨物損傷を追う
Sea-Landは実験室を貨物とともに移動させた。Barbara Prattと同僚たちは輸送条件を調べ、腐敗の問題を検証可能な改善につなげた。
事例を読むBBC avoided newspaper opposition by banning ads and using a licence fee
The BBC, to appease newspapers, banned on-air ads and funded itself via a licence fee on radio owners.
事例を読むKolkata experiment tied referral bonuses to performance, curbing nepotism
Beaman and Magruder paid Kolkata workers referral bonuses tied to the referred hire's performance, so high-ability referrers stopped recommending relatives.
事例を読むBeckman fixed fragile pH electrodes by amplifying the signal, not the glass
Arnold Beckman fixed fragile pH electrodes by replacing the weak galvanometer with a vacuum tube amplifier, letting electrodes be rugged.
事例を読むTed Benna built 401(k) plans for ordinary workers from a tax-code loophole
Ted Benna, a benefits consultant, built a 401(k) plan for ordinary workers by reading the tax code's silence on eligibility as permission, not an oversight.
事例を読むNaireeta Services banked floodwater underground to fight drought
Biplab Ketan Paul and Naireeta Services built a pipe that injects monsoon floodwater underground, banking it for dry-season irrigation.
事例を読むBigelow-Hartford won trade trust with an honest house paper
Bigelow-Hartford won trade trust by publishing a house paper that covered competitors' products honestly, even ones it didn't make.
事例を読むBill France Sr. turned moonshine runners into NASCAR's first stars
Bill France Sr. recruited moonshine runners and wrote NASCAR's rulebook to turn their illegal driving skill into a legitimate commercial sport.
事例を読むBehavioural Insights Team cut drinking by moving alcohol-free drinks to menu top
The Behavioural Insights Team cut alcohol ordered 15% by moving alcohol-free drinks to the top of bar menus, without changing prices or products.
事例を読むBlack & Abroad turned a racist slur into travel ads
Black & Abroad turned the racist slur 'go back to Africa' into travel ads for all 54 African countries, hijacking its existing reach.
事例を読むBlumhouse capped budgets to make every film a small bet
Blumhouse capped film budgets so low that home video alone recoups costs, turning each movie into a small asymmetric bet.
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