Buddhist monasteries made donations legally unspendable to fund themselves forever
Ancient Indian monasteries turned one-time gifts into perpetual funds by legally forbidding spending the principal, only loaning it at interest.
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3,236 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTALS patients redirected an already-viral cold-water dare toward their disease
ALS patients redirected an already-viral cold-water dare toward their disease, raising $115 million without inventing a new campaign.
Lire le casAmish communities got cheaper hospital care by skipping insurance
Amish communities, barred from insurance, got 20-50% hospital discounts by paying cash fast, refusing to sue, and backing it with mutual-aid pools.
Lire le casAmway wrote its own compliance test before the FTC could
Amway, facing an FTC pyramid-scheme charge with no clear legal test, wrote its own auditable compliance rules and got the FTC to adopt them.
Lire le casAntwerp built a trading floor for promises
Antwerp built the Handelsbeurs, a purpose-built exchange for trading financial claims, not physical goods.
Lire le casNASA saved Apollo 13 with a duct-tape CO2 adapter
NASA engineers built a CO2 scrubber adapter from onboard scraps, saving Apollo 13 crew.
Lire le casAviation Gin turned Peloton's backlash into its own ad
Aviation Gin, seeing Peloton's ad backlash, hired the same actress for a sequel within 75 hours, turning a competitor's viral moment into its own free ad.
Lire le casAvon and Somerset Police closed a BME pass-rate gap by priming candidates before the test
Avon and Somerset Police closed a BME pass-rate gap by adding self-affirmation questions to the pre-test email, countering stereotype threat.
Lire le casBankruptcy courts paid the first bidder to attract more bidders
Bankruptcy courts paid the first bidder a breakup fee to make going first rational, attracting more bidders.
Lire le casLe laboratoire mobile de Barbara Pratt : suivre les avaries en transit
Sea-Land faisait voyager le laboratoire avec la cargaison. Barbara Pratt et ses collègues ont étudié les conditions de transport pour transformer les problèmes de conservation en améliorations vérifiables.
Lire le casBBC avoided newspaper opposition by banning ads and using a licence fee
The BBC, to appease newspapers, banned on-air ads and funded itself via a licence fee on radio owners.
Lire le casKolkata experiment tied referral bonuses to performance, curbing nepotism
Beaman and Magruder paid Kolkata workers referral bonuses tied to the referred hire's performance, so high-ability referrers stopped recommending relatives.
Lire le casBeckman fixed fragile pH electrodes by amplifying the signal, not the glass
Arnold Beckman fixed fragile pH electrodes by replacing the weak galvanometer with a vacuum tube amplifier, letting electrodes be rugged.
Lire le casTed Benna built 401(k) plans for ordinary workers from a tax-code loophole
Ted Benna, a benefits consultant, built a 401(k) plan for ordinary workers by reading the tax code's silence on eligibility as permission, not an oversight.
Lire le casNaireeta Services banked floodwater underground to fight drought
Biplab Ketan Paul and Naireeta Services built a pipe that injects monsoon floodwater underground, banking it for dry-season irrigation.
Lire le casBigelow-Hartford won trade trust with an honest house paper
Bigelow-Hartford won trade trust by publishing a house paper that covered competitors' products honestly, even ones it didn't make.
Lire le casBill France Sr. turned moonshine runners into NASCAR's first stars
Bill France Sr. recruited moonshine runners and wrote NASCAR's rulebook to turn their illegal driving skill into a legitimate commercial sport.
Lire le casBehavioural Insights Team cut drinking by moving alcohol-free drinks to menu top
The Behavioural Insights Team cut alcohol ordered 15% by moving alcohol-free drinks to the top of bar menus, without changing prices or products.
Lire le casBlack & Abroad turned a racist slur into travel ads
Black & Abroad turned the racist slur 'go back to Africa' into travel ads for all 54 African countries, hijacking its existing reach.
Lire le casBlumhouse capped budgets to make every film a small bet
Blumhouse capped film budgets so low that home video alone recoups costs, turning each movie into a small asymmetric bet.
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