Xbox turned Football Manager wins into real coaching licences
Xbox and Football Manager recruited women coaches by offering real Uefa licences for an in-game achievement, tapping a self-selected talent pool.
事例を読むgenius.wikiCASESTUDIES.CHAT のアーカイブ
難しい課題に、
鮮やかな解決策を。
難題を解いた独創的なアイデア。その仕組みを探ります。
全アーカイブはアプリで翻訳がない事例は、公開済みの原文にリンクし、その言語のまま表示します。
公開済みの事例
3,236 公開済みの事例 · 随時更新Xerox leased its copier and charged per copy
Xerox leased its $29,500 copier for $95 a month plus four cents a copy, making it affordable and profitable.
事例を読むXiang Yu sank his boats and smashed his pots to force commitment
Xiang Yu, outnumbered and facing hesitant allies, sank his boats and smashed his pots so his troops had no choice but to win.
事例を読むPrussia built a tariff union that paid states to join
Prussia unified Germany's market by inviting states into a tariff union that shared revenue by population, making joining pay and staying out costlier.
事例を読むFERC paid customers to cut peak power at generator prices
FERC required markets to pay customers for cutting peak demand at the same price as generators, turning demand reduction into a supply resource.
事例を読むIndia's diamond trade moves $4m a day with unarmed couriers — the lock is who they hire
India's diamond trade moved $4m daily with unarmed couriers, hiring only from the Patel community where the job is a family's inheritance.
事例を読むBletchley Park recruited codebreakers via a Telegraph crossword contest
Bletchley Park recruited codebreakers by having the Daily Telegraph run a timed crossword contest, then contacting the winners.
事例を読むTokyo café hired homebound people as robot avatars
OryLab's Dawn café paid homebound disabled people to pilot serving robots.
事例を読むGoonj paid villages in donated clothes for digging wells
Goonj paid villagers in donated clothes for digging wells and repairing roads, turning charity into wages.
事例を読むGreen Bank of Caraga held smokers' money hostage until a urine test proved they quit
Green Bank of Caraga offered smokers a savings account where their own deposit was forfeited to charity unless a urine test proved six months smoke-free.
事例を読むMexico paid poor families cash for school and clinic attendance
Mexico's Progresa replaced food subsidies with cash to mothers, conditional on school attendance and clinic visits, breaking intergenerational poverty.
事例を読むPaul Cox raised a school to save a Samoan rainforest
When a Samoan village planned to sell logging rights for a school, Paul Cox raised the money instead, and the village signed a covenant to protect the forest.
事例を読むSeshan cleaned up Indian elections by enforcing old laws
India's election commissioner enforced existing laws to curb rigging, bypassing a parliament that profited from the status quo.
事例を読むVOC let investors exit via share sales, not repayment
The VOC let investors exit by selling shares to each other, not by demanding repayment, keeping capital locked in for decades.
事例を読むDengue cities sprayed insecticide for decades; this team released more mosquitoes instead
Don't kill the mosquito — change it. Carriers of Wolbachia can't transmit dengue and pass the block to their young: one release, then the city works on its own.
事例を読むZopyrus cut off his nose and ears to open Babylon's gates
Zopyrus cut off his own nose and ears to pose as a defector, gaining Babylon's trust and opening its gates to Darius.
事例を読むPiedmont High School's A-11 offense exploited a punt rule to make all players eligible
Piedmont High School's coaches exploited a punt rule to make all 11 players eligible, confusing defenses.
事例を読むClauson-Thue's public code book cut telegram costs
W. Clauson-Thue published a public code book so merchants could send long business telegrams at the ordinary word rate.
事例を読むAboriginal Australians turned a desert trade route into a singable map
Aboriginal Australians encoded 3,500-km trade routes into songs whose melody traced the terrain, making navigation errors audible.
事例を読むAirtable gives non-technical teams a real database by hiding it in a spreadsheet
Airtable gave non-technical teams a real database by hiding it in a familiar spreadsheet interface, so users got power without learning SQL.
事例を読む