Clash Royale won back players from clones by paying them to admit it
Clash Royale won back players from clone games by paying them to admit they'd been playing the clones, converting their progress into rewards.
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公開済みの事例
3,236 公開済みの事例 · 随時更新ColaLife piggybacked on Coke's network to deliver medicine
ColaLife got anti-diarrhoea kits to Zambian villages by piggybacking on Coca-Cola's existing retail distribution and profit incentives.
事例を読むCook got his crew to eat anti-scurvy ration by pretending they couldn't have it
Cook stopped scurvy by serving sauerkraut only to officers, making the crew want it as a privilege.
事例を読むCOPI got estate agents to treat air pollution like flood risk
COPI reframed air pollution as a property disclosure issue with an EPC-styled report, pressuring estate agents to treat it like flood risk.
事例を読むCostco built hot dog factories to keep $1.50 price
Costco kept its $1.50 hot dog combo profitable by building its own factories instead of raising the price.
事例を読むCuritiba bought garbage with bus tokens and food
Curitiba paid residents with bus tokens and surplus food to bring sorted trash to collection points, solving garbage, transit access, and farm surplus together.
事例を読むRoyal Navy painter dazzled U-boats with stripes
Norman Wilkinson painted ships with dazzle stripes to make U-boat commanders misjudge their course and miss.
事例を読むDean Smith won by holding the ball to run out the clock
Dean Smith's UNC held the ball in the Four Corners offense to run out the clock against Virginia, winning 47-45 and prompting the shot clock.
事例を読むDell turned growth into cash by collecting before building
Dell collected customer payment before building, paid suppliers later, turning growth into a cash generator.
事例を読むDoconomy enforced carbon budgets via card declines
Doconomy turned the card authorization step into a hard carbon budget, declining purchases when the limit was hit.
事例を読むDojima rice traders moved prices at 720 mph with flag relays
Osaka rice traders moved prices at 720 mph by encoding digits as flag swings relayed across sightline stations.
事例を読むDole turned pineapple leaf waste into revenue by supplying Piñatex maker
Dole, the world's largest pineapple grower, turned its burned leaf waste into revenue by supplying it to Ananas Anam, which makes Piñatex leather substitute.
事例を読むWilliam the Conqueror taxed England by swearing local juries to landholdings
William the Conqueror, unable to tax England fairly, sent commissioners to have local juries swear to landholdings, cross-checking lords' claims.
事例を読むDomino's got 1.2B impressions from an emoji-ordering stunt
Domino's turned a saved-order shortcut into a viral story by pitching it as 'tweet an emoji, get a pizza,' driving signups and 1.2B impressions.
事例を読むDripOnDrip beat ram-raiders by making displayed shoes worthless
DripOnDrip's Roman Gonzales beat ram-raiders by clearing the store nightly and displaying only right-foot-only sample shoes, making theft worthless.
事例を読むDulux Indonesia repainted canteen tables yellow to repel flies
Dulux Indonesia repainted school canteen tables yellow, using flies' documented visual repulsion to that color, to keep flies off food without chemicals.
事例を読むEddington tested Einstein by waiting for an eclipse
Eddington tested Einstein by photographing stars during a total solar eclipse, using the Moon as a natural shield.
事例を読むEast India Company proved its model voyage by voyage before locking capital
The East India Company financed each early voyage separately, letting investors evaluate risk before committing to permanent capital.
事例を読むElemental built half-houses families could finish
Elemental built half of a well-built house for each family, letting them finish the rest, turning a small subsidy into a valuable home.
事例を読むOtis proved his elevator safe by cutting the rope live
Elisha Otis, at the 1854 Crystal Palace, rode his elevator and had the rope cut to prove its safety brake worked.
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