KFC hid its secret recipe in its Twitter follow list and waited for someone to notice
KFC followed exactly 11 accounts — five Spice Girls and six guys named Herb — turning its follow list into a riddle worth 2.5 billion impressions.
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2,000 已发布案例 · 定期更新Pilot made ink that erases by heat, turning 30 idle years of toy chemistry into 3B pens
Pilot's Frixion erases nothing: friction heat just flips its microcapsule ink to transparent, so one pen writes, erases and rewrites forever.
阅读案例动漫制作委员会分担风险，让日本得以年产数百部动画
与其让一家赞助商独揽一部作品，委员会将成本和权利分散给出版社、工作室、玩具和电视公司——从《新世纪福音战士》（1995）开始大行其道
阅读案例斯托尔曼用版权法让软件保持自由。
GNU通用公共许可证让版权反其道而行之：被许可人只有在将同样的自由传递下去时，才能复制和修改代码。
阅读案例TNT把SIM卡注册变成笑话，成功注册2980万用户
面对未注册SIM卡将被停用的最后期限，预算型电信品牌TNT推出荒诞喜剧广告，带动2980万次注册。
阅读案例Delta scheduled pilot training with an optimizer and saved $7.5M a year
Delta turned a contract-heavy training calendar into CQOPT, cutting planning from days to hours and lowering annual costs.
阅读案例Vitaphone's discs lost to sound-on-film: the track printed on the strip won
Vitaphone synced a turntable to every projector; optical sound printed the track on the filmstrip itself — and by 1931 even Warner had switched.
阅读案例Marko Saric诚实的GDPR横幅测试：18,700名访客中仅9%同意跟踪
Plausible创始人给予访客合法且无暗黑模式的横幅，并统计：48%参与，仅9%同意——削弱了跟踪模式
阅读案例1Bridge sold tractors by turning missed calls into village commerce
1Bridge replaced rural ecommerce browsing with a missed-call concierge, local advisors and village-level delivery.
阅读案例伟哥注册蓝色商品，巧妙绕过广告禁令
伟哥因广告宣传功效被禁，却将商标注册在蓝色商品上，在那里“持久”合法，让颜色传递信息。
阅读案例IBM's 1928 rectangular-hole card doubled data density and became computing's standard
Lake's rectangular holes packed 80 columns onto the old card; rivals stayed with round holes, and the IBM card became computing's universal medium.
阅读案例Jeep turned its grille into Morse code and ran ads with no logo or call to action
Publicis Middle East minted a font from the Jeep grille's dots and lines, so only real Jeep fans could read the ads — and they answered in kind.
阅读案例HondaJet's engines went over the wings, and the 'laughable' jet beat its class
Fujino mounted two engines over the wing at the one spot where shock-wave drag cancels, freeing the rear fuselage and making the cabin 20% larger.
阅读案例印度为无银行账户者推出零余额账户——已有5.9亿人开户
PMJDY取消了最低余额、纸质文件和银行网点访问要求，打造了全球最大的普惠金融计划：5.9亿个账户，其中56%由女性持有。
阅读案例国际商会《国际贸易术语解释通则》：让每个港口的贸易简语含义一致
FOB和CIF在不同国家含义各异，国际商会调查法院判例后于1936年统一了定义；《国际贸易术语解释通则》至今仍在使用。
阅读案例RC Cola sold 'whatever' to Gen Z with a baffling ad; sales rose 67%
When a sugar tax erased RC Cola's price edge, GIGIL mirrored Gen Z's 'basta' attitude with an inexplicable ad — 51M views and a 67% sales jump.
阅读案例以色列用配额交换机制取代实习抽签
以色列的医学生实习分配现在允许学生在不同医院之间交换配额，让几乎每个人都能更有可能进入心仪的医院。
阅读案例flynas turned the window view into a bookable seat feature using machine learning
Saudi low-cost carrier flynas predicted what each side of the plane would see and let passengers book the view, not just the seat.
阅读案例森贝克拉链用滑块锁合联锁齿
吉迪恩·森贝克用胶带上的联锁齿取代钩子，滑块能干净地合拢和分离它们。
阅读案例百事公司的PromoAI和PricingAI将促销规划从数周缩短至几分钟
百事公司用机器学习加优化取代了电子表格定价和促销规划；约85%的PromoAI日历按建议执行。
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